Senior Web Data Analyst (f/m/x)

We are looking for an experienced Web Data Analyst / Adobe Analytics Expert to support a global marketing data initiative for our Client. In this role, you will be responsible for Adobe Analytics administration, website tagging quality, data layer maintenance, and delivering reliable web insights for business stakeholders.

Your tasks

• Manage and maintain Adobe Analytics components, user access, templates, reporting standards, and platform usage

• Work with web development teams on Tealium tagging, QA, tracking implementation, and data layer maintenance

• Build Adobe Analytics dashboards, custom segments, and metrics to answer business questions and monitor website performance

• Support A/B testing reporting, ecommerce issue analysis, and data quality monitoring

• Use Adobe Analytics API data streams in Adverity and support data integration into Snowflake and Tableau dashboards

Requirements

• Minimum 5 years of experience in web analytics, preferably with Adobe Analytics or Google Analytics

• Experience in e-commerce or web marketing environments

• Strong knowledge of website data layers, tagging practices, and data quality standards

• Ability to build datasets via API queries and work with SQL for data analysis

• Familiarity with tools such as Tealium, Adverity, Snowflake, and Tableau will be an advantage

• Bachelor’s degree in Data Analytics, Computer Science, or a related field; a Master’s degree is preferred

• Fluency in English