Senior Zoho CRM Developer - Marketing Automation
Summary
Senior Zoho CRM Developer in Mumbai who customizes and maintains Zoho CRM, builds marketing automation in Zoho Campaigns/Zoho Marketing Automation using Deluge scripting, and integrates Sprinklr and other platforms via REST APIs, webhooks, and OAuth. Onsite in the Mumbai office five days a week.
Job Summary:
We are looking for an experienced Senior Zoho CRM Developer with strong expertise in CRM customization, marketing automation, and third-party integrations.
The ideal candidate should have hands-on experience with Zoho Campaigns or Zoho Marketing Automation, Deluge scripting, and Sprinklr integrations to support CRM automation and marketing funnel optimization.
Key Responsibilities:
- Develop, customize, and maintain Zoho CRM applications based on business requirements.
- Configure and manage Zoho Campaigns and Zoho Marketing Automation for marketing campaigns and lead nurturing.
- Develop custom functions, workflows, Blueprints, and automation solutions using Deluge scripting.
- Integrate Zoho CRM with Sprinklr and other third-party platforms using REST APIs, webhooks, and OAuth.
- Manage lead lifecycle processes, data synchronization, and marketing funnel optimization.
- Perform integration testing, support User Acceptance Testing (UAT), and assist with deployment and troubleshooting.
- Collaborate with business and technical teams to improve CRM functionality and marketing automation processes.
Required Technical Skills :
- 7+ years of hands-on experience in Zoho CRM development and customization.
- Strong experience with Zoho Campaigns and/or Zoho Marketing Automation.
- Working knowledge of Sprinklr integrations with CRM platforms.
- Proficiency in Deluge scripting, custom functions, workflows, and Blueprints.
- Experience with REST APIs, JSON, OAuth, and webhooks.
- Strong understanding of CRM automation, lead lifecycle management, and marketing funnel optimization.
- Experience in data synchronization, integration testing, UAT, and deployment support.
Good-to-Have Skills :
- Experience with Zoho Analytics.
- Knowledge of reporting, dashboards, and data visualization.
Candidate Requirements :
- Minimum 7 years of relevant experience.
- Strong hands-on development and integration expertise in Zoho CRM.
- Willingness to work from the Mumbai office five days a week.