SEO / AEO Executive
Description
SEO
• Conduct keyword
research and competitor analysis to identify SEO opportunities across product
and category pages.
• Execute on-page
SEO: meta titles/descriptions, headers, internal linking, image alt-text, and
content optimization.
• Support technical
SEO audits — site speed, crawl ability, indexing, structured data/schema markup,
mobile-friendliness.
• Build and execute
link-building/outreach strategies to earn quality backlinks.
• Track rankings,
organic traffic, and conversions using Google Search Console, GA4, and SEO
tools (SEMrush/Uber suggest).
• Optimize blog and
landing page content in collaboration with the content team for target
keywords.
AEO (Answer Engine
Optimization)
• Structure website
and content (FAQs, schema, concise answer blocks) to improve visibility in
AI-generated answers (ChatGPT, Perplexity, Google AI Overviews, Gemini).
• Monitor how
One touch/Coalesce content is being cited (or missed) in AI search results and
identify content gaps.
• Implement
structured data (FAQ schema, HowTo schema, Product schema) to improve
machine-readability of content.
Requirements
• 0–1 years of
experience in SEO/AEO — internship experience is fully acceptable for this
role.
• Basic
understanding of on-page, off-page, and technical SEO fundamentals.
• Familiarity with
Google Search Console, Google Analytics (GA4), and at least one SEO tool
(SEMrush, Uber suggest, or similar).
• Basic
understanding of schema markup/structured data (or willingness to learn
quickly).
• Curiosity and
awareness of how AI answer engines (ChatGPT, Perplexity, Gemini, AI Overviews)
surface content — genuine interest in this emerging field.
• Good written
communication skills for content optimization and reporting.
• Analytical
mindset with attention to detail.