SEO & AI Search

About the role

The Cocktail is a multinational technology consultancy whose mission is to accelerate the sustainable growth of our clients. We mobilize large organizations to improve the relationship between brands and people through design, data, and technology. We understand what our clients need and orchestrate capabilities to achieve those goals at breakneck speed.

Our culture is based on diversity, creativity, and a mix of specialists (strategy, design, technology, data, research...). Our careers are characterized by exponential professional growth and by participation in projects with real impact for major clients.

Being part of The Cocktail implies surrounding yourself with an inspiring team from whom to learn and who will help you grow. We work under the maxim that it is better to ask for forgiveness than permission; therefore, we expect from you a disruptive and challenger vision, non-conformity, and a passion for excellence and challenges.

If you want to move in a challenging environment, create innovative projects, and make things happen, The Cocktail is for you.

The world of SEO has changed, and therefore we know that our projects must adapt to the new reality: consumers do not only search online, but also use search engines within artificial intelligence or social networks, so our strategy must also adapt to this.

What you'll do

• Perform technical and content SEO audits.
• Implement optimization strategies for both traditional search engines and generative engines (ChatGPT, Gemini, etc.).
• Create and optimize content to improve positioning for SEO / AEO / GEO.
• Perform keyword research and competitor analysis.
• Monitor and analyze positioning performance, and prepare KPI reports that provide concrete applications.
• Collaborate with other teams to produce relevant, engaging, and optimized content for different platforms, including short-form video and social search.
• Design digital PR and link building strategies with media, communities, and influencers to strengthen reputation and domain authority.
• Experiment with discovery formats and algorithms on social platforms.
• Analyze visibility beyond organic traffic: AI-generated responses, social interactions, and non-brand conversions.

What we're looking for

• At least 3-4 years of experience in the main functions described.
• That you have recently taken an interest or worked in new search platforms.
• That you have worked with some of the following tools: Screaming Frog, Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.).
• High level of English

Requirements

Benefits of working at The Cocktail

• 🕛 Flexible schedule
• ✈️ 25 vacation days per year + Christmas Eve and New Year's Eve + 2 days during Holy Week
• 💻 Hybrid, full remote, or in-person model.
• 🎓 Personalized career plan and continuous training
• 🙌 We have no dress code. Come to work however you want.
• 🛍️ Exclusive discounts and time for your growth.
• 💳 Access to Cobee
• 🤱🏼 Maternity support initiatives and equality and diversity policies.

About WPP

WPP is the trusted partner for the growth of leading brands worldwide. We combine media intelligence and cutting-edge data solutions, top-tier creativity, state-of-the-art production, transformative business solutions, and leading strategic advisory into a single company, driven by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, seize opportunities, and achieve transformative growth. For more information, visit WPP.com.

We believe that the best work is done when we are together, fostering creativity, collaboration, and connection. That is why we have adopted a hybrid approach, with teams in the office an average of four days a week. If you need adaptations or flexibility, please discuss this with the hiring team during the interview process.

WPP (The Cocktail/VML) is an equal opportunity employer and considers candidates for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels part of the company and has the same opportunities to progress in their careers.

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