Seo Analyst

Full-Stack SEO Analyst Role Summary The Full-Stack SEO Analyst owns the entire search performance lifecycle across technical SEO, on- page optimization, off-page authority building, content strategy, and analytics. This hybrid analyst– engineer role ensures websites, catalogs, and content ecosystems are crawlable, indexable, discoverable, and competitive — while driving measurable growth in rankings, traffic, and conversions. The role blends SEO strategy, technical implementation, content optimization, link-building governance, automation, and cross-functional collaboration with engineering, content, and client delivery teams. Core Responsibilities 1. Technical SEO • Maintain site health through audits, crawl diagnostics, index coverage analysis, and log-level insights. • Manage canonicalization, redirects, robots.txt, sitemaps, pagination, and hreflang. • Validate feed/catalog quality: CSV/XML/JSON validation, attribute mapping, and URL reconciliation. • Implement and monitor structured data (JSON-LD: Product, Offer, Rating, Breadcrumb, etc.). • Review and tune automation pipelines: enrichment rules, metadata generation, and safety checks. • Collaborate with engineering on connector specs, data contracts, QA, and rollout plans. • Ensure JavaScript-rendered pages are crawlable and compliant with SEO best practices. 2. On-Page SEO • Optimize metadata, headings, internal linking, content hierarchy, and keyword targeting. • Conduct keyword research, SERP analysis, and competitor benchmarking. • Improve CTR through meta experiments, A/B testing, and SERP feature optimization. • Build and maintain on-page playbooks for content teams and client delivery. • Ensure content quality, freshness, and E-E-A-T alignment. 3. Off-Page SEO & Authority Building • Develop and manage ethical link-building strategies (guest posts, digital PR, partnerships). • Monitor backlink profile health, disavow toxic links, and maintain domain authority. • Identify brand-safe outreach opportunities aligned with client guidelines. • Track competitor link landscapes and authority gaps.4. Content SEO & Strategy • Work with content teams to create SEO-optimized landing pages, blogs, and product pages. • Use semantic SEO, topic clustering, and search intent mapping to guide content creation. • Validate content against brand, legal, and safety policies. • Build content briefs, templates, and optimization frameworks. 5. Performance Measurement & Analytics • Track rankings, impressions, CTR, sessions, conversions, and revenue impact. • Use GA4, GSC, and leading SEO tools to produce insights, dashboards, and monthly reports. • Run experiments on metadata, structured data, and content changes to measure lift. • Conduct large-scale URL and log analysis for crawl budget optimization. Key Skills & Requirements Technical Skills • SEO fundamentals: crawling, indexing, site architecture, canonicalization, and redirects. • Web stack: HTML, CSS basics, HTTP, status codes, headers, and JS rendering. • Structured data: schema.org and JSON-LD. • Feed/catalog systems: CSV/XML/JSON, attribute mapping, and reconciliation. • Data analysis: SQL, Excel/Sheets, and ETL/pipeline familiarity. • Scripting: Python, Node.js, or Bash for automation and bulk fixes. • SEO tools: SEMrush, Ahrefs, Screaming Frog, Sitebulb, GSC, GA4. Off-Page & Content Skills • Link-building strategy and backlink analysis. • Keyword research, content optimization, and SERP feature targeting. • Content quality evaluation and E-E-A-T alignment. • Competitor analysis and topical authority mapping. Nice to Have • Experience with embeddings, semantic search, or ML-based scoring. • Familiarity with CMS/e-commerce platforms (Shopify, Magento, WooCommerce). • Exposure to CI/CD, feature flags, and canary deployments. • Understanding of vector databases or search platforms (Elastic, Pinecone). • Experience running SEO A/B tests and measuring impact.Who Succeeds in This Role • Systems thinkers who enjoy both strategy and hands-on execution. • Analysts who can translate SEO insights into engineering-ready requirements. • Professionals who thrive in fast-paced, automation-driven environments. • People who balance creativity (content) with precision (technical SEO).