SEO Content Strategist
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Summary
An entry-level (0–2 years) SEO Content Strategist at Sundry Agro in Lagos owns the organic content roadmap: keyword research, building content pillars and clusters, auditing legacy content, improving internal linking, and tracking performance with Google Search Console and Google Analytics.
Sundry Agro seeks a dynamic SEO Content Strategist with 0–2 years of experience to lead the creation and implementation of our organic content roadmap. This pivotal role involves uncovering the specific queries and needs of our target audience to build robust content pillars and strategic clusters. The successful candidate will oversee the full content lifecycle, from optimizing legacy assets and enhancing internal linking structures to monitoring performance metrics for continuous improvement. By aligning content creation with search intent and topical authority, this position ensures that Sundry Agro delivers superior value that guides users seamlessly from initial search to final customer engagement.
Responsibilities
- Formulate and execute a comprehensive organic content strategy tailored to Sundry Agro's business goals.
- Conduct in-depth keyword research to identify high-value search opportunities and audience questions.
- Develop thematic content pillars and clusters that establish topical authority and meet user search intent.
- Coordinate the end-to-end production of supporting articles, ensuring alignment with strategic objectives.
- Audit and optimize existing content to improve search visibility and user experience.
- Strengthen internal linking structures to distribute page authority and enhance site architecture.
- Analyze performance data using Google Search Console and Google Analytics to drive iterative improvements.
- Evaluate content gaps and propose solutions that provide better answers than current market competitors.
- Map the customer journey to convert searchers into visitors, subscribers, leads, and paying customers.
Requirements
- 0–2 years of professional experience in SEO and content strategy.
- Demonstrated expertise in keyword research, search intent analysis, and building topical authority.
- Proficiency with SEO tools, specifically Google Search Console and Google Analytics.
- Strong foundational knowledge of on-page SEO techniques and internal linking best practices.
- Exceptional writing, editing, and research capabilities with a keen eye for detail.
- Ability to interpret complex SEO data and translate insights into actionable strategies.
- Strategic mindset focused on solving audience problems rather than simply producing content.
- Experience in creating content frameworks that support the full funnel, from awareness to conversion.