SEO Content Writer
Job Overview:
We are seeking a talented, detail-oriented SEO Content Writer to join our team. This individual will be responsible for creating engaging, SEO-optimized content for our ecommerce sites, including a heavy emphasis on product detail pages (PDPs) in addition to work on product listing pages (PLPs), landing pages, category pages and related digital content. The ideal candidate is a skilled writer who has a strong understanding of SEO best practices, ecommerce content strategy and how to drive traffic and conversions through high-quality, optimized content.
This role requires a balance of creativity, editorial judgment, technical accuracy, self-management and process adherence. Familiarity with generative AI tools to support content creation and research is highly desirable; however, strong human editorial oversight, attention to detail and content governance remain essential.
A passion for music, instruments, recording, live sound or music technology is strongly preferred.
Key Responsibilities:
- Write and optimize content for product detail pages (PDPs), product listing pages (PLPs), landing pages, category pages and more.
- Leverage generative AI tools to assist in content generation, ideation and optimization while maintaining strong editorial oversight, factual accuracy and brand consistency.
- Verify product information against vendor-provided materials, technical documentation and internal resources to ensure factual accuracy and consistency.
- Conduct keyword research and apply SEO best practices to improve organic visibility, traffic and customer engagement.
- Update and maintain product descriptions, technical specifications and related content to ensure accuracy, consistency and completeness.
- Apply ecommerce SEO best practices, including keyword integration, content hierarchy, internal linking awareness and search-focused formatting.
- Collaborate with SEO and cross-functional teams to refine and optimize content based on search trends, product priorities and performance insights.
- Ensure proper formatting, tone, voice and style across all content types while adhering to internal editorial standards and workflows.
- Assist in developing scalable content strategies that improve the customer experience and support digital growth initiatives.
- Stay up to date with SEO, ecommerce content and AI-assisted writing trends to ensure content remains current and effective.
- Comfortable managing competing priorities, launches and deadlines within a high-volume, deadline-driven ecommerce environment.