SEO & Content Writing Specialist

SUMMARY

The Search Engine Optimization (SEO) Specialist supports the execution of the organization's search engine optimization strategy to increase online visibility, drive qualified organic traffic, and improve overall website performance. Reporting to Director of SEO this role is hands-on and focused on Search and AI discoverability while creating a positive user and client experience across the website. The SEO partners with the PR team on SEO-related media outreach and link building efforts, as well as the broader marketing team to ensure SEO best practices are consistently applied, while contributing insights that inform strategy and drive measurable growth.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Conduct keyword research, competitor analysis, and site audits to identify opportunities for new content or additional SEO/AEO optimization.

Implement on-page optimizations including title tags, meta descriptions, header tags, internal linking, and schema markup.

Develop content optimization efforts across landing pages, blogs, and multimedia assets to improve visibility and engagement.

Research, write and optimize clear, user-focused website copy and though leadership for B2B audiences. Use keyword and performance data, along with an understanding of ICPs/personas and the buyer journey, to address audience needs at each stage and improve visibility in traditional search and AI engines.

Partner with subject matter experts to develop accurate, useful content, translating their expertise into clear copy aligned with audience needs, search intent, and business goals.

Assist in the creation and management of SEO and Search Engine Marketing (SEM) campaigns across platforms.

Track, measure, and report on SEO KPIs such as rankings, traffic, engagement, and conversions.

Surface actionable insights to the Director based on trend analysis.

Utilize tools such as GA4, GSC, BrightEdge to monitor performance and surface insights.

Maintain dashboards and reporting accuracy across SEO and paid channels.

Stay current on search engine algorithm updates, SEO trends, and emerging tools.

Experiment with new tactics, including generative AI-driven search and Answer Engine Optimization (AEO), under the guidance of the Director of SEO.

Contribute ideas to improve processes, tools, and outcomes for SEO initiatives.

Partner with manager and broader marketing team to ensure SEO is integrated into all digital projects.

Support campaign planning, execution, and reporting to align with business goals.

Assist in testing landing page templates, modules, and content variations to optimize user experience and search performance.

QUALIFICATIONS
EDUCATION / EXPERIENCE

Bachelor’s degree in marketing, Communications, Business, or a related field , or equivalent combination of education and experience

Three (3) or more years of experience in SEO or digital marketing with a proven track record of improving website rankings and traffic.

Three (3) or more years of content writing experience, preferably in a B2B environment

SKILLS

Knowledge of on-page optimization (title tags, meta descriptions, internal linking, schema markup)

Proficiency with SEO tools such as Google Search Console, Google Analytics (GA4), BrightEdge, SEMrush, Ahrefs, Moz or equivalent

Knowledge of technical SEO (site speed, mobile optimization, crawlability, Core Web Vitals)

Detail-oriented and able to manage multiple projects simultaneously

Strong written and verbal communication skills

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