SEO Expert

SEO Expert

Job Overview:

We’re seeking a highly experienced and driven SEO expert who will own, execute, and evolve the SEO strategies across three dynamic brands. You’ll be responsible for everything from keyword research and on-page optimization to technical audits, link building, local SEO, and performance tracking. You should be data-driven, hands-on, and results-oriented, with a knack for identifying organic growth opportunities and executing SEO campaigns that drive traffic, leads, and brand visibility.

Key Responsibilities:

1. Strategy & Planning

• Develop and implement comprehensive SEO strategies for each brand tailored to their industry and target audience.

• Align SEO goals with marketing, sales, and content teams to ensure cross functional impact.

• Define KPIs and success metrics across platforms (blogs, landing pages, events, courses, etc.).

2. Keyword Research & Content SEO

• Conduct in-depth keyword research using tools like SEMrush, Ahrefs, Google Keyword Planner, etc.

• Work closely with the content team to guide blog, video, podcast, and product page content strategy.

• Optimize existing content, identify content gaps, and develop new content recommendations for SERP dominance.

• Implement schema markup and rich snippet strategies where needed.

3. On-Page SEO

• Perform site-wide audits and improve on-page elements: Title tags, meta descriptions, headings, internal linking, and URL structure. • Optimize page load speed, mobile responsiveness, and user experience.

• Ensure SEO best practices are followed in page structure, HTML tags, and image optimization.

4. Technical SEO

• Audit and optimize site architecture, crawl ability, indexation, and XML sitemaps.

• Manage robots.txt and resolve crawl errors, redirects, broken links, and duplicate content issues.

• Liaise with developers to implement necessary technical fixes and improvements.

• Monitor Core Web Vitals and improve Lighthouse performance metrics.

5. Off-Page SEO & Link Building

• Devise a strong backlink acquisition strategy using white-hat methods.

• Build relationships with bloggers, journalists, and industry websites for guest posting and link opportunities.

• Monitor backlink profile using tools like Ahrefs or Majestic and disavow toxic links.

6. Local SEO

• Optimize for local packs and Google Business Profiles (formerly GMB).

• Manage NAP consistency across local listings, directories, and map services.

• Implement event-based SEO for location-targeted reach and engagement.

7. Analytics & Reporting

• Monitor rankings, crawl stats, organic traffic, conversions, and user behavior using Google Analytics, Search Console, and SEO tools. • Create monthly performance reports with insights, trends, and recommendations.

• Conduct competitor SEO bench marking and gap analysis.

• 3–6+ years of full-stack SEO experience (preferably across multiple domains or brands).

• Deep expertise in Google Search Console, Google Analytics, Screaming Frog, Ahrefs/SEMrush, GTmetrix, and similar tools.

• Strong command of HTML, CSS basics, JavaScript SEO concepts, and CMS platforms like WordPress, Webflow, or custom systems.

• Proven results in improving keyword rankings, organic traffic, and lead conversions.

• Strong analytical and problem-solving skills — you go beyond dashboards to uncover growth opportunities.

• Excellent communication skills and the ability to translate technical SEO into business decisions.

• Knowledge of voice search, YouTube SEO, event-based SEO, and app indexing is a plus.