SEO / GEO Lead (Digital Marketing Executive)

Key Responsibilities:

SEO/GEO Strategy:

Develop and implement on-page and off-page SEO strategies for our clients
Stay current with and share SEO trends and algorithm updates
Conduct website audits and derive action steps for SEO clients based on audit results
Own backlinking processes and ensure guest post hygiene
Optimize content for AI-powered search engines and generative AI platforms (ChatGPT, Perplexity, Google AI Overviews, Claude and Grok etc.)
Develop citation-worthy content strategies to increase brand visibility in AI-generated responses
Monitor and analyze brand presence in generative AI answers and establish GEO performance metrics
Stay current with generative AI model updates and adapt optimization strategies accordingly

Client Relations:

Participate in client pitches and presentations as needed
Participate in ongoing client conversations to better communicate SEO and GEO processes
Collaborate with sales and account servicing team to understand clients' goals, and tailor SEO and GEO strategies to meet their needs

Performance and Reporting:

Develop and maintain monthly performance reports
Monitor team level performance metrics and keep DMM appraised weekly of campaign performance, status, and issues that need to be addressed.
Ensure quality assurance and timely delivery of work

Process Improvement:

Key Requirements

At least 4 years of SEO experience, with at least 2 years in a team-lead or managerial role
Strong expertise in on-page, off-page, and technical SEO, including audits and backlink strategies
Working knowledge of Generative Engine Optimization (GEO) and AI-powered search platforms (e.g. Google AI Overviews, ChatGPT, Perplexity, Claude)
Experience managing multiple client accounts and collaborating with sales, client servicing, and creative teams
Proficient in SEO and analytics tools such as Google Analytics, Search Console, Ahrefs, or SEMrush
Strong communication, reporting, and stakeholder management skills

See also