SEO & GEO Specialist

About the role

Do you want to develop your career at the leading private university in Spain?

At UAX (Universidad Alfonso X el Sabio), we offer you the opportunity to grow professionally in an organization in full expansion, with a strong commitment to innovation, learning, and social impact. Being part of UAX means contributing to a university community connected to business reality and oriented towards the sustainable development of society.

Working with us is much more than holding a position: it's joining a project with purpose, where talent

• Continuous professional growth: We bet on your development through training, constant challenges, and real opportunities for evolution.
• Impact and purpose: Each project has a clear purpose: to improve people's lives through education and innovation.
• A close, collaborative, and demanding culture: You will work with committed and professional teams, in an environment that values excellence without losing sight of closeness and camaraderie.
• Prestige and institutional solidity: You will be part of a leading university, recognized for its academic quality and its transformative approach.

Additionally, at UAX we value diversity and equal opportunities. We encourage all qualified individuals to apply, regardless of their gender, age, sexual orientation, origin, religion, race, or disability. We are convinced that diverse teams enrich our culture and make us better.

If you share our vision and want to be part of an environment where your work makes a difference, we are waiting for you!

At Grupo UAX, we are looking for a Growth - SEO & GEO Manager who wants to boost their career in a leading, innovative institution committed to social impact.

What you'll do

Specialist level position reporting to the group's SEO, GEO & Web Manager. The SEO & GEO Specialist executes the day-to-day organic positioning strategy in traditional search engines and generative AI engines (AI Overviews, ChatGPT, Gemini, Perplexity) for all the group's brands.

What we're looking for

• Advanced and demonstrable experience in SEO tools: Google Search Console, GA4, Semrush, Sistrix or Ahrefs, and Screaming Frog.
• Hands-on experience executing SEO (technical, on-page, and content) with lead acquisition objectives.
• Knowledge of how generative AI engines and LLMs work: how they retrieve, select, and cite their sources, and what signals make a brand appear in the response.
• Recent hands-on experience applying that knowledge to GEO actions.
• Solid knowledge of technical SEO: crawling, indexing, structured data, and performance.
• Analytical capacity: interpreting data, diagnosing variations, and translating them into actions.
• Experience working with a CMS and with web or development teams.
• Ability to coordinate with multiple teams and with agencies.
• Upper-intermediate English level (B2): ability to work with agencies in this language, in meetings, and in writing.

Valuable

• Experience in higher education or in multi-brand environments.
• Experience in lead acquisition sectors with long decision cycles.
• Basic knowledge of HTML.

Your challenges will include

• Drive the acquisition of qualified leads through SEO and GEO strategies, contributing to the achievement of Grupo UAX's growth objectives.
• Manage and optimize the organic positioning of the different brands in traditional search engines and generative AI engines (AI Overviews, ChatGPT, Gemini, or Perplexity).
• Execute technical SEO, content, and authority initiatives to improve visibility, qualified traffic, and conversion.
• Identify growth opportunities through technical audits, search trend analysis, user behavior, and algorithm evolution.
• Coordinate the implementation of actions with the web team, agencies, and other Marketing areas.
• Monitor and analyze key performance indicators (traffic, rankings, visibility, leads, and conversions), developing continuous optimization proposals.
• Ensure the correct presence and citation of Grupo UAX brands in the main artificial intelligence-based search environments.
• Promote SEO and GEO best practices in content, campaigns, and digital developments, staying up to date with the latest industry trends.

Additionally, as a UAX employee, you will have the following benefits:

• We offer a full-time INDEFINITE contract.
• Options for FLEXIBLE BENEFITS (medical insurance, meal vouchers, childcare vouchers, and transport cards) so that you can optimize your compensation.
• Flexible schedule and ONE TELEWORKING DAY per week so that you can have balance between your personal and professional life.
• 70% DISCOUNT on all our UAX degrees so that both you and your first-degree relatives can expand your education.
• A personalized training plan to acquire new knowledge and skills that drive your professional development.
• Activities from the Be Healthy by UAX program (classes, workshops, gym, healthy menu...) driven by our own professors and UAX experts to take care of your physical and mental well-being.
• Discount