SEO Outreach & Off-Page SEO

SEO Outreach & Off-Page SEO Specialist

Department: SEO / Digital Marketing

Experience: 2+ years

Location: Bengaluru

Employment Type: Full-time “Work from Office”

Industry: E-commerce

Reporting To: SEO Manager

About the Role

We are looking for an SEO Outreach & Off-Page SEO Specialist to improve our website's search visibility, online authority, and brand presence. The role will focus on off-page SEO, link building, website outreach, guest posting, brand mentions, content placements, and digital PR opportunities.

Knowledge of AEO, GEO, AI search visibility, and healthcare/YMYL SEO will be an added advantage.

Key Responsibilities

1. SEO Outreach & Link Building

• Identify relevant and high-quality websites for SEO opportunities.

• Plan and execute email outreach campaigns.

• Build relationships with website owners, publishers, bloggers, and editors.

• Identify opportunities for guest posts, sponsored content, expert articles, and brand mentions.

• Negotiate placements and maintain outreach records.

• Build quality backlinks from relevant and trustworthy websites.

2. Off-Page SEO

• Develop and execute off-page SEO strategies.

• Conduct competitor backlink and link-gap analysis.

• Identify new referring-domain and link-building opportunities.

• Work on link reclamation, broken-link opportunities, resource pages, and unlinked brand mentions.

• Evaluate websites based on relevance, traffic, content quality, authority, and spam signals.

3. Brand & Authority Building

• Increase relevant brand mentions across third-party websites and online communities.

• Build credible author, contributor, and expert profiles.

• Identify opportunities across industry publications, forums, Q&A platforms, and relevant communities.

• Support activities that improve brand and entity visibility online.

4. AEO / GEO & AI Search

• Support initiatives to improve brand visibility across AI-powered search and answer engines.

• Understand concepts such as AEO, GEO, Entity SEO, Semantic SEO, Topical Authority, and E-E-A-T.

• Identify opportunities to strengthen the brand's presence across authoritative online sources.

5. Content Collaboration

• Work with the SEO and Content teams to create content for external websites and communities.

• Coordinate guest articles, expert content, contributor articles, Q&A responses, and thought-leadership

content.

• Ensure external content is relevant, accurate, useful, and high quality.

6. Competitor Research & Reporting

• Monitor competitor backlink and off-page SEO activities.

• Identify gaps and new opportunities based on competitor research.

• Track backlinks, referring domains, brand mentions, placements, referral traffic, and organic visibility.

• Prepare regular reports on outreach and off-page SEO performance.

Required Skills & Experience

• 2+ years of experience in Off-Page SEO, SEO Outreach, Link Building, or Guest Posting.

• Hands-on experience with email outreach and website prospecting.

• Experience acquiring guest posts and content placements.

• Good understanding of backlinks, referring domains, and website authority.

• Strong research, prospecting, negotiation, and communication skills.

• Good written English.

• Understanding of white-hat and quality-focused SEO practices.

• Experience with Ahrefs, SEMrush, Moz, Google Search Console, or similar tools.

Good to Have

• Experience in healthcare, medical, wellness, or YMYL SEO.

• Knowledge of AEO, GEO, Entity SEO, and AI search.

• Understanding of E-E-A-T and topical authority.

• Experience with forums, Q&A platforms, and online communities.

• Knowledge of technical SEO.

• Experience with competitor backlink analysis.

What Success Looks Like

• Quality backlinks and referring domains are consistently added.

• Relevant brand mentions and content placements increase.

• Website authority and organic visibility improve.

• Strong relationships are built with publishers and relevant websites.

• Off-page SEO activities contribute to overall organic growth.

This is not just a backlink-building role. We are looking for someone who can build meaningful digital authority and strengthen the brand's presence across the wider web.