SEO+PPC

Key Responsibilities

Search Engine Optimization (SEO)

∙Conduct comprehensive technical SEO audits (crawlability, indexation, Core Web

Vitals, site speed) and work with developers to implement fixes.

∙Perform in-depth keyword research to identify high-value opportunities for both on-

page and content strategies.

∙Optimize website structure, metadata, headers, internal linking, and landing pages

for search visibility and conversions.

∙Collaborate with content teams to create SEO-optimized blogs, case studies, and web

pages aligned with keyword strategies.

∙Build authority and backlinks through ethical outreach, partnerships, and PR.

∙Manage local SEO including Google My Business, citations, and reviews.

∙Monitor SEO KPIs: rankings, impressions, CTR, traffic quality, and organic conversions.

Pay-Per-Click Advertising (PPC)

∙Plan, execute, and manage paid campaigns across Google Ads, Bing, LinkedIn, and

Meta Ads.

∙Conduct keyword and audience research to build effective campaigns for lead

generation.

∙Write and test compelling ad copies; coordinate with designers for creatives

(banners, video ads, carousels).

∙Implement and optimize bidding strategies (Manual, Enhanced CPC, Target

CPA/ROAS).

∙Set up and manage remarketing campaigns and custom audience targeting.

∙Monitor campaign performance: CTR, CPC, CPA, ROAS, and make data-driven

adjustments.

∙Ensure accurate tracking via Google Tag Manager, conversion pixels, and CRM

integration.

∙Provide weekly/monthly performance reports with insights and recommendations.

Required Skills & Qualifications

∙Proficiency in SEO tools: Google Analytics (GA4), Search Console, SEMrush/Ahrefs,

Screaming Frog.

∙Proficiency in PPC tools: Google Ads Manager, Microsoft Ads, LinkedIn Ads Manager,

Meta Ads Manager.

∙Strong understanding of UTM tracking, Google Tag Manager, and Data Studio/Looker

dashboards.

∙Ability to analyze performance data and translate insights into actionable

recommendations.

∙Excellent written and verbal communication skills for ad copy, reporting, and

stakeholder alignment.

See also