Middle SEO-спеціаліст (e-commerce)
About Us
We're a small team launching our own e-commerce project targeting the European market, while also running several client web projects. Our catalog will scale from hundreds to tens of thousands of product pages - we need a Middle/Senior specialist to take full ownership of the SEO channel, with no unnecessary approval chains.
What You'll Do
Design the SEO architecture for the catalog: URL structure, category tree, internal linking, breadcrumbs
Manage indexation at scale: crawl budget efficiency, preventing index bloat from filters and sorting
Resolve duplicate content issues at scale (thousands of products differing by a single parameter)
Set up automated generation of titles, meta descriptions, and category texts from product data (programmatic templates, not manual copywriting)
Implement structured data (Product, Offer, BreadcrumbList, FAQPage) aligned with the product feed
Optimize Core Web Vitals - set requirements for developers and review implementation
Set up multilingual SEO: URL structure for target markets, hreflang, localized keyword research
Collect keywords (long-tail, SKU searches), prioritize categories by volume and difficulty
Monitor performance in Google Search Console, deliver regular reporting
Write technical specifications for developers and QA their implementation
Provide SEO support for client projects when needed (audits, recommendations)
Must-Have
Middle/Senior level, 2+ years of SEO experience
Mandatory hands-on commercial experience with e-commerce projects (online stores, marketplaces) - please specify project scale (SKU count) when applying
Technical SEO as a core competence: indexation, canonicals, pagination, faceted navigation, log analysis
Hands-on experience implementing structured data
Proven track record resolving duplicate content issues on large-scale catalogs
Proficiency with Screaming Frog (or similar), Google Search Console, Ahrefs/Semrush
Ability to write clear technical specifications for developers
Analytical, data-driven mindset
Nice to Have
Experience with WooCommerce/WordPress
Experience with product feeds and Google Merchant Center
International/multilingual SEO experience, hands-on hreflang implementation
Familiarity with European markets (Italy, Spain, France, Germany)
Basic SQL, Python, or scripting for catalog data
Server log analysis experience
Experience in large-catalog niches (auto parts, industrial supplies)
What We Offer
Fully remote, flexible schedule
Budget for SEO tools (Ahrefs, Screaming Frog, Semrush) and courses
Small team, fast decisions, no bureaucracy
Full ownership of the SEO channel and direct impact on business results
Hiring Process
Intro call (30 min)
Technical interview - case study on a high-SKU catalog
Offer