SEO Specialist - iGaming
About Natural Links
Natural Links is an international link-building ecosystem with 400+ professionals and a database of 50,000+ domains. We operate across high-competition iGaming markets and run our own portfolio of review and affiliate properties. We’re looking for an SEO Specialist with strong technical fundamentals and real hands-on experience in satellite networks and parasite SEO - someone comfortable managing multiple asset types simultaneously and driving results across all of them.
What You’ll Work On
You’ll run SEO across multiple asset types in the iGaming niche: review sites (keyword strategy, on-page, content briefs, traffic growth), mono-brand satellite networks (site structure, interlinking, deployment, footprint control), and parasite SEO campaigns on high-authority third-party platforms targeting branded and non-branded queries.
Key Responsibilities
Build and manage mono-brand satellite sites: domain selection, site structure, interlinking, content planning
Execute parasite SEO campaigns across relevant platforms targeting branded and non-branded queries
Own keyword strategy and on-page optimization for internal review properties
Perform technical SEO audits: crawlability, indexation, site speed, hreflang
Source and evaluate expired/dropped domains for satellite and PBN deployments
Track rankings, traffic, and SERP composition across the full asset portfolio; report weekly
Coordinate with copywriters, link builders, and web developers on our internal infrastructure
Requirements
2+ years of iGaming SEO experience with provable results
Real hands-on parasite SEO - you’ve run actual campaigns, not just read about them
Satellite experience - you’ve built or maintained mono-brand or niche satellite networks, understand interlinking logic and footprint avoidance
Technical SEO: PBNs, rapid site deployment, CMS management, cloaking
Tools: Ahrefs, DataForSEO (or SEMrush), Screaming Frog, GSC - daily use, not occasional
Analytical: you can read a SERP, understand why a page ranks, reverse-engineer a competitor’s strategy
Strong written English for briefs, strategies, and reports
Nice to Have
Experience with brand-in-brand or cross-brand SERP strategies
International SEO: hreflang, geo-targeting, localization
Expired domain evaluation: DA/DR, link profile analysis, history checks
Basic HTML/CSS and crawl mechanics knowledge