SEO Specialist (In-House)
What You’ll Do
SEO Strategy and Execution
Conduct keyword research, search-intent mapping, content-gap analysis and competitor research.
Identify opportunities to improve existing pages and create new pages based on search demand and business priorities.
Optimise page titles, meta descriptions, headings, URL structures, site architecture and internal linking.
Support quarterly SEO priorities and turn them into clear, measurable actions.
Monitor SEO performance and recommend improvements based on data and search trends.
Content and GEO
Manage the monthly SEO blog content calendar.
Prepare SEO briefs, content outlines and recommendations for blogs, service pages and landing pages.
Review and optimise content for search intent, topical coverage, accuracy, structure and internal linking.
Use approved AI tools to support SEO research, content development and optimisation.
Support GEO initiatives to improve content structure, entity clarity and visibility across AI-powered search experiences.
Stay updated on developments in AI-powered search and identify relevant opportunities for OOm.
Technical, Local and Off-Page SEO
Conduct regular technical SEO checks covering crawlability, indexation, sitemaps, robots directives, canonicals, redirects, structured data, mobile usability and site performance.
Monitor Google Search Console for crawling, indexing and search-performance issues.
Coordinate with Web Development teams to implement and verify technical SEO fixes.
Support backlink research, prospecting and link-quality analysis.
Maintain and optimise OOm’s Google Business Profile and other relevant local-search listings.
Help strengthen OOm’s website authority and local search visibility.
Performance and Conversion Optimisation
Track keyword rankings, organic traffic, qualified enquiries, conversions, backlinks, index coverage, local visibility and AI-search visibility.
Analyse performance using GA4, Google Search Console, Ahrefs, SEMrush, SE Ranking or similar tools.
Go beyond reporting numbers by identifying what changed, why it may have changed and what should happen next.
Identify opportunities to improve landing-page copy, calls to action, page structure and user journeys.
Prepare clear performance updates with key findings, priorities and recommended actions.
Maintain documentation of SEO activities, implementation changes and key learnings.
Cross-Functional Collaboration
Work with Marketing, Content, Design, SEO and Web Development teams to execute SEO initiatives.
Share keyword, search-demand and audience-intent insights to support paid media, social media, EDM, brand and campaign activities.
Adopt approved in-house SEO tools and continuously improve research, execution and reporting workflows.
Communicate SEO recommendations clearly to both technical and non-technical stakeholders.
What We’re Looking For
Diploma or Degree in Marketing, Communications, Digital Marketing, Business or a related field.
1–3 years of hands-on SEO experience, either in-house or within an agency.
Good understanding of on-page, technical, off-page and local SEO fundamentals.
Experience with keyword research, content optimisation, website audits, link building and SEO reporting.
Experience using GA4, Google Search Console and at least one SEO platform such as Ahrefs, SEMrush, Screaming Frog, SE Ranking or similar.
Familiarity with content marketing and SEO content calendars.
Working knowledge of WordPress or a similar CMS.
Basic understanding of HTML and CSS, with the ability to communicate technical requirements to developers.
Good analytical, written communication and organisational skills.
Able to work independently while collaborating effectively across teams.
Proactive, detail-oriented and comfortable managing multiple priorities.
Curious about AI-powered search and willing to test, learn and adapt.