SEO Specialist (On-Page & Off-Page SEO)

Salary: RM 5,000 – RM 6,000 per month

About the Role

We are looking for a results-driven SEO Specialist with strong expertise in both Off-Page and On-Page SEO to improve our website's organic visibility, keyword rankings, domain authority, and organic traffic.

The ideal candidate should have hands-on experience developing and executing effective SEO strategies, particularly in link building, backlink acquisition, website optimisation, and organic search growth.

You should be able to plan, implement, analyse, and continuously improve SEO campaigns based on data, industry best practices, and search engine guidelines.

Key Responsibilities

1. Off-Page SEO Strategy (Primary Focus)

• Develop and execute effective Off-Page SEO strategies to improve website authority, organic rankings, and search visibility.

• Plan and implement white-hat link-building campaigns to acquire high-quality, relevant backlinks.

• Identify and evaluate potential backlink opportunities through guest posting, digital PR, niche-relevant websites, resource pages, and strategic outreach.

• Conduct backlink profile analysis and competitor backlink gap analysis to identify new opportunities.

• Assess backlink quality based on relevance, authority, organic traffic, link placement, and overall SEO value.

• Manage outreach campaigns, publisher relationships, and link acquisition activities.

• Monitor referring domains, backlink growth, link quality, and the impact of Off-Page SEO on keyword rankings.

• Identify potentially harmful or unnatural backlink patterns and recommend appropriate actions in accordance with Google Search Essentials.

• Develop sustainable link-building strategies that prioritise quality, relevance, and long-term results.

2. On-Page SEO

• Conduct comprehensive keyword research and search intent analysis.

• Optimise title tags, meta descriptions, headings, URLs, internal links, and image alt text.

• Improve content structure, topical relevance, keyword targeting, and overall content quality.

• Conduct On-Page SEO audits and identify opportunities to improve existing landing pages and website content.

• Develop internal linking strategies to strengthen important pages and improve website crawlability.

• Collaborate with content writers and web developers to implement SEO recommendations.

• Identify content gaps and optimise existing content based on keyword performance and search intent.

3. Technical SEO & Website Audits

• Conduct technical SEO audits to identify crawlability, indexability, duplicate content, canonicalisation, and sitemap issues.

• Understand Core Web Vitals, page speed optimisation, mobile usability, structured data, and website architecture.

• Work with developers to troubleshoot technical SEO issues and implement recommended fixes.

• Monitor website indexing and organic search performance using Google Search Console.

4. SEO Analytics & Reporting

• Track keyword rankings, organic traffic, impressions, clicks, conversions, and backlink growth.

• Use Google Search Console, Google Analytics 4, and professional SEO tools to monitor performance.

• Conduct competitor SEO analysis and identify opportunities to improve organic visibility.

• Prepare regular SEO performance reports with actionable insights and recommendations.

• Evaluate campaign performance and continuously refine SEO strategies based on data.

Requirements

• Proven hands-on experience in SEO, particularly Off-Page SEO, link building, and On-Page optimisation.

• Strong understanding of Google's ranking systems, search intent, backlink quality, and organic search best practices.

• Demonstrated ability to develop and execute SEO strategies rather than simply follow predefined checklists.

• Experience conducting competitor analysis, keyword research, backlink audits, and website SEO audits.

• Proficiency with Google Search Console and Google Analytics 4.

• Experience using SEO tools such as Ahrefs, Semrush, Moz, Screaming Frog, or equivalent platforms.

• Strong analytical, problem-solving, and communication skills.

• Ability to work independently, manage priorities, and deliver measurable results.

• Up-to-date knowledge of SEO trends, algorithm changes, and Google Search Essentials.

Preferred Qualifications

• Experience in digital PR, link prospecting, outreach, and publisher relationship management.

• Experience working on competitive keywords and websites in challenging industries.

• Understanding of international SEO or multilingual SEO.

• Basic knowledge of HTML, CSS, and website CMS platforms such as WordPress.

• A portfolio of SEO campaigns demonstrating improvements in organic traffic, keyword rankings, referring domains, or qualified leads.

• Ability to communicate in Mandarin Chinese is highly preferred. Candidates who can communicate in both Chinese and English will have an advantage.

• Experience in Chinese-language SEO, Chinese keyword research, or optimising Chinese-language websites is an added advantage.