SEO Specialist
Problem This Role Solves
Bell manages a large, complex digital ecosystem with thousands of pages across support, shop, marketing, and informational content. This role ensures:
- Consistent execution of SEO best practices at scale
- Faster turnaround on SEO audits, optimizations, and remediation
- Stronger technical and on‑page SEO hygiene across properties
- Support for the transition from traditional SEO to GEO / AI‑assisted search visibility
Key Responsibilities
- Core SEO Execution
- On‑page SEO optimization (titles, meta descriptions, headings, internal linking, structured content)
- Keyword and intent research aligned to business and support use cases
- Optimization of existing and new content following Bell SEO standards
- Technical SEO Support
- Assist with technical SEO audits (crawlability, indexation, redirects, canonicals)
- SEO readiness reviews prior to launches
- Log and track SEO technical debt in Jira
- GEO / AI Search Support
- Support Generative Engine Optimization initiatives
- Assist with LLM and AI‑generated search visibility
- Work with BrightEdge, GSC, and related tools
- Reporting & Operations
- Monitor performance metrics
- Prepare regular SEO summaries
- Maintain documentation and playbooks
- Collaborate with cross‑functional teams
Required Skills & Experience
- 2–4+ years of hands‑on SEO experience
- Strong on‑page and technical SEO fundamentals
- Experience with BrightEdge, Semrush, Ahrefs, Screaming Frog, GSC
- Enterprise process orientation
- Comfortable with Jira and Confluence
Nice to Have
- Telecom, ecommerce, or support‑heavy site experience
- Schema and structured data exposure
- Familiarity with AI search, GEO, RAG, or LLM optimization