SEO Specialist
About the Role
We are seeking a motivated and detail-oriented SEO Specialist to join our Marketing team and support the execution of search engine optimization initiatives across multiple websites and client projects. This role is responsible for on-page SEO, off-page SEO, keyword research, technical SEO support, competitor analysis, performance monitoring, and reporting. The ideal candidate has a strong understanding of SEO fundamentals, enjoys working with data, and can execute recurring SEO activities with accuracy and consistency.
Responsibilities
On-Page SEO
Optimize website pages for search visibility and user experience.
Implement SEO best practices, including metadata optimization, content optimization, internal linking, and URL structure improvements.
Identify opportunities to improve organic rankings and website performance.
SEO Monitoring & Reporting
Monitor website performance using Google Search Console, Google Analytics 4, and other SEO tools.
Track keyword rankings, organic traffic, indexing status, and SEO health metrics.
Prepare recurring SEO reports and communicate findings to stakeholders.
Keyword Research
Conduct keyword research to identify high-value opportunities and search trends.
Analyze search intent, competition, and keyword difficulty.
Maintain keyword tracking and research documentation.
Off-Page SEO
Support backlink acquisition initiatives through research and outreach.
Analyze backlink profiles and identify opportunities for improvement.
Monitor off-page SEO performance and maintain outreach records.
Technical SEO Support
Assist with technical SEO audits and site health reviews.
Identify indexing, crawlability, page speed, and website performance issues.
Work with development and content teams to help implement SEO recommendations.
Competitor Research
Conduct competitor analysis to identify ranking opportunities and industry trends.
Monitor competitor keywords, backlinks, and content strategies.
Present insights and recommendations for improving search visibility.
Requirements
Bachelor's degree in Marketing, Business, Communications, Information Technology, or a related field.
2-3 years of SEO experience preferred.
Good understanding of SEO fundamentals and search engine ranking factors.
Basic understanding of on-page, off-page, technical, and content SEO.
Hands-on experience with Google Search Console and Google Analytics 4.
Experience using Ahrefs or similar SEO platforms.
Strong understanding of keyword research and search intent.
Proficiency in Google Sheets and Microsoft Excel.
Strong written and verbal communication skills in English.
Strong attention to detail and organizational skills.
Ability to manage multiple projects, recurring tasks, and deadlines.
What You'll Need to Succeed
Analytical Thinking: Ability to interpret SEO data and identify actionable insights.
Attention to Detail: Maintains accuracy when implementing optimizations, conducting audits, and preparing reports.
Research Skills: Effectively researches keywords, competitors, and industry trends to uncover growth opportunities.
Ownership & Accountability: Takes responsibility for assigned SEO initiatives and consistently follows through on deliverables.
Problem-Solving Ability: Identifies SEO issues proactively and recommends practical solutions.
Adaptability: Stays current with search engine updates, algorithm changes, and evolving SEO best practices.
Organization & Time Management: Manages recurring SEO tasks and reporting deadlines efficiently.
Collaboration: Works effectively with marketing, content, and technical teams to achieve SEO objectives.
Results Orientation: Focuses on improving organic visibility, traffic, and overall search performance through measurable actions.