SEO Specialist
Overview
About the Role
CoDev is hiring a search specialist to own how we show up wherever people (and increasingly, AI) go looking for answers. This role covers three related disciplines: traditional SEO (ranking in Google/Bing), AEO — Answer Engine Optimization (showing up correctly in AI-generated answers and chat assistants such as ChatGPT, Perplexity, and Google AI Overviews), and GEO — Generative Engine Optimization (structuring our content and data so generative AI systems can find, understand, and cite it accurately). You will also be the day-to-day owner of our Webflow site, so hands-on Webflow experience is required, not just a nice-to-have.
You'll work closely with the Marketing Manager and Sales to turn organic and AI-driven visibility into qualified pipeline.
Responsibilities
Key Responsibilities
Technical & Traditional SEO
Site health & technical audits: own crawlability, indexation, site speed, Core Web Vitals, structured data/schema markup, and mobile usability across the CoDev website.
On-page optimization: keyword research, content briefs, metadata, internal linking, and page-level optimization in partnership with content writers.
Off-page & authority building: coordinate with our SEO/content agency partner on backlink strategy and digital PR.
Reporting: track organic traffic, rankings, and conversions in Google Search Console, GA4, and HubSpot; report monthly against goals.
AEO (Answer Engine Optimization)
AI visibility monitoring: track how and whether CoDev is surfaced in ChatGPT, Perplexity, Google AI Overviews, and similar answer engines.
Answer-first content: develop FAQ-style, question-and-answer, and conversational content formats optimized to be pulled directly into AI answers.
Structured data for AI: implement and maintain schema (FAQPage, HowTo, Organization, etc.) that helps answer engines parse our content correctly.
GEO (Generative Engine Optimization)
Machine-readable content structure: organize content, entity signals, and metadata so generative AI systems can retrieve and cite it accurately.
Citation & accuracy tracking: monitor how generative engines describe CoDev and correct inaccurate or outdated citations where possible.
Stay current: this is a fast-moving discipline — track emerging GEO tools, benchmarks, and best practices and bring recommendations to the team.
Webflow (Required)
Own the CMS: build and maintain landing pages, blog templates, and CMS collections in Webflow.
On-page SEO in Webflow: manage meta titles/descriptions, alt text, redirects, sitemap settings, and page speed directly in the platform.
Qualifications
Qualifications
Required
2+ years of hands-on SEO experience, including technical SEO audits and execution.
Hands-on Webflow experience — CMS collections, on-page SEO settings, and page/template building.
Working knowledge of AEO/GEO concepts, or demonstrated ability to quickly learn and apply emerging AI-search practices.
Proficiency with Google Search Console, GA4, and at least one SEO platform (e.g., Ahrefs, SEMrush, Screaming Frog).
Strong analytical skills and comfort presenting data-driven recommendations to non-technical stakeholders.
Nice to Have
Prior SEO/marketing experience in B2B, IT services, or staffing/outsourcing.
Experience with schema.org / JSON-LD markup implementation.
Basic HTML/CSS for custom Webflow embeds.
Familiarity with HubSpot for campaign and content reporting.