SEO & Web Development Specialist (Bootes Group)

Salary: $22,000 – $28,000 per month

About us

Bootes Group (Bootes Consulting Services Limited) is a leading provider of immigration, EOR, and Academy services.

Position Overview: On-site Only

We are seeking a results-driven SEO & Web Development Specialist to manage, optimize, and scale our online presence. In this role, you will own end-to-end technical SEO, Webflow site restructuring, content optimization, and high-quality backlink acquisition to drive organic traffic and inbound consulting leads.

Key Responsibilities & Deliverables:

Webflow Development & Architecture:

•⁠ ⁠Restructure and optimize the existing Webflow site architecture for improved user experience (UX) and conversion rates.

•⁠ ⁠Implement and maintain a robust internal linking structure to maximize search engine crawlability and page authority distribution.

•⁠ ⁠Conduct quarterly Core Web Vitals optimization and perform monthly speed/technical site maintenance.

•⁠ ⁠Manage and create content for the social media account and website of the company

•⁠ ⁠Draft and edit high‑quality English, Chinese Simplified and Chinese Traditional copy for website, brochures, presentations, email, and social media

Search Engine Optimization (SEO, GEO & AI SEO):

•⁠ ⁠Conduct comprehensive SEO keyword research, building and targeting.

•⁠ ⁠Perform monthly custom SEO competitor monitoring and market analysis.

•⁠ ⁠Execute monthly off-page SEO campaigns to acquire high-quality backlinks per month.

Content & Visual Enhancements:

•⁠ ⁠Upload and format web content, creating custom infographics as needed to enhance engagement and explain complex visa procedures.

•⁠ ⁠Analytics & Performance Tracking:

•⁠ ⁠Set up, configure, and maintain Google Analytics (GA4) tracking to monitor conversion goals and user behavior.

•⁠ ⁠Deliver monthly SEO performance reports and quarterly Core Web Vitals audits.

Qualifications & Requirements:

•⁠ ⁠Proven experience in technical SEO, link building, and keyword clustering strategies.

•⁠ ⁠Strong hands-on experience with Webflow development and CMS management.

•⁠ ⁠Experience creating custom graphics (Canva, Figma, or Adobe Suite) for infographics.

•⁠ ⁠Proficient with SEO tools (Ahrefs, Semrush, Google Search Console) and Google Analytics 4 (GA4).

Knowledge of the Hong Kong business, immigration, or consulting sector is a plus.