市场推广经理，散称和场景

Overview The Trade Marketing Manager for Pick & Mix and Occasion will be responsible for developing and executing innovative channel strategies to enhance the visibility, sales, and profitability of our pick & mix offerings with in-store solutions. Drive sales growth by leading team to explore and fulfil growing occasion demand and develop E2E solutions. This role requires a deep understanding of consumer behavior, category trends, and retail dynamics to create compelling promotions and campaigns that resonate with our target audience. Responsibilities 1.Category & Channel Strategy: -Analyze consumer behavior, category trends, and retail dynamics within the pick & mix category. -Identify growth opportunities to expand the category's offerings, visibility, and profitability. -Design the right channel mix and value chain to fit RCD/retailer needs. 2.Occasion & Pack Innovation: -Build E2E occasion solutions to capture growing demand across key moments (e.g., holidays, birthdays, celebrations). -Drive cross-functional pack innovation and commercialization for occasion-based packs. -Lead seasonal, event-driven campaigns and build insights-based trade marketing capability. 3.In-store Activation & Conversion: -Develop clear, compelling in-store messages that differentiate our pick & mix offerings. -Create in-store displays, promotions, and content that drive shopper conversion. -Partner with the creative team to ensure brand consistency across all channels. 4.Performance & Insights: -Track KPIs and analyze sales, customer feedback, and market trends to measure effectiveness. -Report results and recommendations to senior management to guide improvement. -Share actionable insights to continuously refine channel and occasion strategies. Qualifications -Minimum 5 years working experience in trade marketing or KA sales in multi-national company, experience in food and beverage industry is preferred -Strong analytical, strategic and logical thinking skills -Strong leadership, esp. lead cross functional work. Differentiating Competencies Required -Minimum 2 years experience of Pick & mix business -Strong self-motivation to explore business opportunity and build from 0 to 1 business model -Ownership, agility, fast learning, fast iteration