Shopper Marketing Executive

About Valeo Foods Ireland

Our mission, at Valeo Foods Ireland, is simple yet powerful: to make every day moments taste better. We believe that great food has the power to create memories, bring people together, and transform an ordinary day into something special. This philosophy drives everything we do, from sourcing the finest ingredients to perfecting every recipe and product. In today’s fast-paced world, what we eat matters more than ever.

The story of Valeo Foods Ireland is really a story about heritage.

In 2010, something significant happened. Two successful Irish food businesses, Origin Foods and Batchelors, came together to form Valeo Foods. The ambition was simple but powerful: bring together some of Ireland's best-loved food brands and build a business capable of preserving their heritage while preparing them for the future.

Over the years that followed, the business grew. New brands joined the family. Historic names such as Jacob Fruitfield, Robert Roberts, and Kelkin became part of the Valeo story. Yet despite acquisitions, expansion and international growth, the Irish heart of the business remained unchanged.

What makes our story exciting is not the corporate milestones. It is the people.

The mill workers who have spent decades ensuring that every bag of flour meets the highest standards. The food technologists creating products for new generations. The sales teams serving communities north to south, east to west. The hundreds of employees whose work touches more than a million Irish homes every day. Their contribution is often unseen, yet it forms the foundation of countless family moments.

Today, the business stands as one of Ireland's most significant food companies, built upon generations of trust and quality. Its brands have survived economic change, evolving consumer habits and changing ownership structures because they occupy a special place in Irish homes.

And so the story of Valeo Foods Ireland is not really about food at all. It is about connection. It is about the small moments that become lasting memories.

The Role

We're looking for an enthusiastic and organised Shopper Marketing Executive to join our Irish Marketing team. This is an exciting opportunity to support the delivery of best-in-class shopper activation programmes across key retail customers and brands.

Reporting to the Shopper Marketing Manager, you will play a key role in bringing brands to life through impactful customer activations, retail media campaigns, promotional activity and in-store execution. You will work closely with Commercial Planners, Business Managers, Marketing teams, agencies, suppliers and customers to deliver plans that drive both shopper engagement and business growth.

What You'll Do

• Support the development and execution of annual customer activation plans across key Irish retailers.

• Assist in the planning and delivery of campaign activations, new product launches (NPD) and existing product development (EPD) initiatives.

• Manage day-to-day shopper marketing administration, including product code creation, purchase order (PO) processing and POS stock management.

• Coordinate the co-pack process across relevant projects and campaigns.

• Lead premia projects (brand reminders) across key brands.

• Develop retail media assets and activations across the shopper journey for both owned brands & select brand partners, including retailer website banners, in-store POS materials, display units, sampling activities and promotional executions.

• Brief and manage external agencies to develop in-store, digital and online activation materials.

• Build strong relationships with internal stakeholders, suppliers and agency partners.

• Collaborate closely with Commercial Planners and Business Managers to ensure activations are prioritised and delivered in line with customer and business objectives.

• Support annual cross-functional planning to ensure activation plans align with customer expectations and commercial goals.

• Provide support at customer, trade and in-store events where required.

• Support budget management

What You'll Bring

• Degree qualification in Business, Marketing or a related discipline.

• Previous experience in shopper marketing, trade marketing, brand activation or a related marketing role managing POS development, print production or in-store activation projects.

• Strong project management and organisational skills, with the ability to manage multiple priorities and tight deadlines.

• Excellent communication and presentation skills.

• Commercially aware, numerate and capable of analysing performance to support decision-making.

• Strong attention to detail and a proactive approach to problem-solving.

• Full clean driving licence.

• A customer-focused mindset with a passion for bringing brands to life at point of purchase.

Who You Are

• A proactive and highly organised self-starter who can manage multiple priorities in a fast-paced environment.

• A collaborative team player with a positive attitude and strong relationship-building skills.

• An effective communicator who can engage confidently with a wide range of internal and external stakeholders.

• Adaptable, professional and committed to delivering excellence in everything you do.

• Passionate about shopper marketing, with a desire to learn, grow and make a meaningful impact on business performance.

What We Offer

At Valeo Foods Ireland we look after our employees with an impressive total rewards package on top of your basic salary. As well as working in a dynamic and exciting environment you will also receive:

• Valeo Foods DC Pension scheme with 6% employer contribution and 5% employee contribution;

• Eligible to participate in the Company's performance related bonus scheme;

• Employee Healthcare discount;

• Discounted Staff Shop;

• Maternity and Paternity leave packages;

• Employee Assistance Programme (EAP);

• Cycle to Work and Travel Pass tax saver Scheme;

• Specsavers Contribution