Shopper Marketing Manager

Job Summary

The role leads the development and implementation of In-Store Marketing activation programs and develops new product Go-to-Market plans for NPIs

Key Responsibilities

1. Local Commercial Activation

• Develops shopper marketing programs: Retail Environment Innovation and Customer Collaboration based on Consumer & Category insights.

• Supports implementation of the category activity grid and new product Go-to-Market

• Responsible for creating impactful in-store displays, shopper communication & POSM menu in order to elevate brand superiority

• Develops promo packaging artworks ensuring cross functional approvals

• Prepares Selling Kit to support (5P’s communication tools, trade selling stories, New Product activation programs, etc) for the Customer Development Team to execute the plans.

• Supports the co-creation of customer amplification plans together with the Retail Environment Manager & Local teams.

• Works with In Store Management to ensure excellent in store execution and 5P’s implementation.

2. Financial Accountabilities

• D&P budget management for category

3. Shopper Capability

• Champions and extends shopper capability across commercial teams

Qualifications

• Minimum 3 years functional experience, Key Accounts/ Modern Trade experience is required

• Minimum 5 years professional experience

• General marketing knowledge gained during study or internship

• Strong analytical skills to be able to prepare analysis using tools like MS Excel, Nielsen, pricing reports, etc.

• Business-savvy, strong field execution and high-level of customer and trade understanding

• Strong Leadership and analytical and skills

• Strong verbal and written communication skills

• Ability to communicate in a clear, focused, persuasive manner

#LI-HR1

#colgateemployee, #teamcolgate, #wearecolgate, #buildafuture, #CPValues