Showroom Manager

Job purpose

The showroom manager is responsible for leading and managing the overall showroom operations to ensure the achievement of sales targets, exceptional customer experience, and full alignment with Mercedes-Benz luxury brand standards. The role focuses on driving commercial performance, leading and developing the showroom team, maintaining operational excellence, and building strong customer relationships to support business growth and profitability.

Responsibilities

Sales & business performance management
Drive showroom sales performance to achieve monthly, quarterly, and annual sales targets.
Monitor and analyze key performance indicators (KPIs) including conversion rates, showroom traffic, revenue, and profitability.
Develop and implement effective sales strategies aligned with business objectives and market trends.
Lead high-value negotiations and support the sales team in closing key deals.
Ensure achievement of customer retention and repeat business targets.

Team leadership & people management
Lead, coach, motivate, and develop the showroom sales team to maximize performance and productivity.
Conduct regular performance evaluations, coaching sessions, and training programs.
Identify development needs and support succession planning initiatives.
Participate in recruitment, onboarding, and talent development activities when required.
Foster a high-performance and customer-centric culture within the showroom.

Customer experience & relationship management
Ensure delivery of a premium luxury customer experience in line with Mercedes-Benz standards.
Build and maintain strong relationships with VIP customers and key accounts.
Handle customer escalations and resolve complaints effectively to ensure high customer satisfaction.
Monitor Customer Satisfaction Index (CSI) results and implement improvement actions when needed.
Ensure professional execution of vehicle delivery and handover processes.

Showroom operations management
Oversee daily showroom operations to ensure smooth and efficient workflow.
Maintain showroom appearance, vehicle display standards, cleanliness, and visual merchandising in line with brand guidelines.
Ensure proper management of test drives, vehicle demonstrations, and customer appointments.
Monitor compliance with company policies, operational procedures, and safety standards.

Inventory & cross-functional coordination
Monitor vehicle inventory levels, stock availability, and ordering processes to support sales requirements.
Coordinate closely with marketing, finance, and aftersales departments to ensure seamless operations and customer service.
Ensure accurate sales forecasting, inventory reporting, and operational reporting.
Support marketing activities, showroom events, and promotional campaigns.

Reporting & market analysis
Prepare and present sales performance reports, forecasts, and business analysis to senior management.
Monitor competitor activities, market trends, and customer insights to identify business opportunities.
Provide strategic recommendations to improve showroom performance, profitability, and customer engagement.

Requirements

Bachelor’s degree in Business Administration, Marketing, or a related field.
5–7 years of experience in automotive sales, including at least 2–3 years in a managerial role.
Strong knowledge of automotive products, financing solutions, trade-in processes, and luxury retail operations.
Proven track record of achieving and exceeding sales targets.
Strong leadership, communication, negotiation, and problem-solving skills.
Experience using CRM systems, sales reporting tools, and performance dashboards.
Strong understanding of customer experience management and luxury brand standards.
Fluency in English and Arabic is preferred.

Key competencies

• Leadership & team management
• Sales strategy & commercial awareness
• Customer relationship management
• Negotiation & influencing skills
• Analytical & KPI-driven mindset
• Operational excellence
• Communication & presentation skills
• Decision-making & problem solving
• Market & competitor awareness

Key performance indicators (KPIs)

• Monthly and annual sales volume
• Revenue and profitability achievement
• Conversion rate (walk-ins to sales)
• Customer Satisfaction Index (CSI)
• Average deal value and profit margin
• Team performance against targets
• Inventory turnover and stock availability
• Customer retention and repeat business rate