數位行銷資深專員/專案經理 (Digital Marketing – User Acquisition)

This role sits within the Web Commerce Global Digital Marketing Team and focuses on driving user acquisition, marketing performance, and revenue growth through both paid and organic channels.

You will manage and optimize digital advertising while also driving SEO, AEO, and GEO initiatives to improve organic visibility and acquisition. By combining performance marketing, search optimization, and data-driven, AI-powered decision-making, you will identify growth opportunities, optimize investment and execution, and ultimately grow traffic, conversions, revenue, and ROI.

Key Responsibilities

1. Manage and optimize paid advertising campaigns to drive user acquisition and revenue while maintaining a healthy ROI, using data and AI-driven tools to improve performance.
2. Plan and execute SEO initiatives, including keyword research, on-page SEO, technical SEO, and content optimization, while exploring AEO and GEO opportunities to improve visibility across traditional and AI-powered search.
3. Analyze paid and organic performance, traffic, conversion, and revenue trends to identify opportunities and turn insights into actionable optimization plans.
4. Collaborate with content, web, and other cross-functional teams on opportunities that can improve user acquisition and marketing performance.
5. Use AI tools to support campaign optimization, keyword research, content and ad copy development, market analysis, and other day-to-day marketing activities.
6. Explore and build AI-assisted workflows that improve analysis, execution, and team efficiency.
7. Stay current with developments in paid media, SEO, AEO/GEO, and AI, and apply relevant practices to continuously improve acquisition performance.

Who We Are Looking For

We are looking for a hands-on digital marketer who is interested in working across both paid media and organic search. You do not need to be an expert in every area, but you should have solid hands-on experience in either paid advertising or SEO, along with a good understanding of and willingness to work with the other.

You should be comfortable working with data, turning performance results into clear actions, and connecting marketing activities to user acquisition, revenue, and ROI. Experience with AEO/GEO is a plus, but curiosity and the ability to learn and experiment with emerging search and AI practices are equally important.

You should be proactive, comfortable working independently, and able to collaborate effectively with cross-functional and international teams.