[SINGAPORE FLYER] Sales Manager

OVERALL JOB PURPOSE

Drive sustainable revenue growth and visitation through strategic sales initiatives, business development and effective management of key distribution channels. Strengthen partnerships across travel trade, corporate, MICE and group segments while optimizing sales performance, expanding market reach and supporting the attraction's overall commercial objectives.

DUTIES & RESPONSIBILITIES

1. Sales Strategy and Revenue Growth

• Develop and execute sales strategies to drive revenue, visitation and market growth across travel trade, corporate, MICE and group segments.

• Identify new business opportunities and develop commercially viable proposals, packages and partnerships to maximize sales potential.

• Monitor market trends, competitor activities and sales performance to identify growth opportunities.

2. Travel Trade and Strategic Partnerships

• Build and strengthen relationships with travel agents, tour operators, DMCs and key distribution partners to expand market reach.

• Drive account growth, B2Bplatform adoption and channel performance through proactive partner engagement.

• Negotiate commercial agreements and represent the attraction at trade shows, sales missions and industry events.

3. Corporate, MICE and Group Sales

• Grow corporate, MICE and group business through targeted sales initiatives and effective account management.

• Manage the sales cycle from lead generation and proposals to contracting and event handover.

• Collaborate with internal teams to develop tailored experiences and ensure seamless client delivery.

4. Sales Performance and Planning

• Track sales targets, revenue performance and channel productivity, providing actionable insights and recommendations.

• Prepare sales reports, forecasts and budgets to support business planning and commercial decisions.

• Maintain accurate sales pipelines, client records and account performance data.

5. Other Responsibilities

• Perform other duties as assigned to support departmental and organizational objectives.

QUALIFICATIONS, KNOWLEDGE & EXPERIENCE

• Diploma or bachelor's degree in Business, Marketing, Hospitality, Tourism or a related discipline.

• Minimum 8 years of relevant sales or business development experience, preferably in tourism, attractions, hospitality or MICE.

• Proven track record in driving revenue growth, achieving sales targets and developing strategic business partnerships.

• Sound knowledge of travel trade distribution, B2B sales channels, corporate and group sales.

• Strong commercial acumen, with excellent negotiation, communication and relationship management skills.

• Analytical and results-oriented, with the ability to leverage market insights and sales data to identify business opportunities.

• Proactive, resourceful and self-motivated, with strong problem-solving and organizational skills.

• A collaborative team player who thrives in a dynamic, fast-paced environment and manages competing priorities effectively.

• Flexibility to work outside regular business hours when business or operational needs arise.

Important Notes

By submitting your Curriculum Vitae (CV)/Resume, you agree to your data being used in conjunction with recruitment and employment purposes.

In order to maximize your opportunities to work with us, you are encouraged to keep the information provided accurate, complete and up-to-date.

IMPORTANT:

We do not collect any of the following:

1. NRIC/FIN or any national identifiers
2. Photo
3. Date of birth
4. Age
5. Spouse/Family Information

Please do NOT include these in your CV/Resume and we reserve the right to reject any application that contains the above.