SMB Sales Representative

The Senior Sales Executive is responsible for managing a portfolio of complex and high-potential trading accounts while delivering sustainable growth through a balanced focus of 70% account development and 30% new business acquisition. Success in this role requires a strong hunter mentality, combining strategic account development with proactive prospecting to accelerate revenue growth, expand market presence, and strengthen Lyreco's customer base.

• Manage and develop a portfolio of assigned trading and strategic accounts to achieve sales, gross profit, and customer retention targets.
• Increase customer spend through product penetration, category expansion, cross-selling, and upselling initiatives.
• Identify, prospect, and acquire new customers within the assigned territory to support sustainable business growth.
• Maintain accurate customer records, sales activities, opportunities, and forecasts within the CRM system.
• Monitor market trends, competitor activities, and customer developments to identify business opportunities and potential risks.
• Work closely with all internal stakeholders to ensure full customer satisfaction by providing Lyreco standard service level.
• Advocate customer loyalty through dedicated account management.
• Any other ad hoc tasks assigned to you by the manager.