SMM Manager

Location: Remote (UK-based)
Job type: Full-time

Reports to Head of Marketing / CMO
About project:
It is a mobile accounting app for sole traders, freelancers and self-employed workers — income, expenses and tax handled from a phone in minutes rather than evenings.
Our audience isn't looking for accounting software. They're looking for an answer to "can I claim this?" at 11pm in January. That's the moment we have to be present in, and social is where it happens.

The job in one line
You own our social channels end to end — strategy, content, production, community — and you're measured on app installs and paying users, not on follower count.

What you'll do

• Own the channels. Run TikTok, Instagram, YouTube Shorts, Facebook, LinkedIn, Threads/X — the mix is yours to argue for and prove. Publish consistently to an agreed cadence, 4–6 pieces per week minimum.
• *Make the content yourself. Script, shoot, edit and caption short vertical video (CapCut / Premiere), plus static and carousel formats (Canva / Figma). This is a hands-on role: we're not big enough for a production team, and briefing an agency for every post won't work.
• Turn tax into something watchable. Plain-English explainers, "expenses you're probably missing", deadline countdowns, myth-busting, before/after of a messy year of receipts. If it sounds like an accountant wrote it, it doesn't ship.
• Own the calendar around real dates. 31 January Self Assessment, the 5 April year end, quarterly VAT/MTD deadlines and April tax-change announcements are our biggest moments of the year. Plan and produce for them weeks ahead, not in the week itself.
• Run the community. Reply to comments and DMs in our voice, and know where the line is: product and content questions are yours, account and money problems get handed to Customer Support within 1 working hour with context attached. Never resolve someone's account issue in a public comment thread.
• Get facts right, and get them checked. Anything about tax, allowable expenses, deadlines or figures goes through our accountant / compliance sign-off before publishing. Any paid, gifted or affiliate content is disclosed to ASA CAP Code standards. We don't publish savings or refund figures we can't substantiate.
• Work with creators and users. Brief and manage micro-creator collaborations [if in scope], collect and repurpose UGC and reviews with permission, and build a pipeline of real user stories.
• Report on what matters. App installs and store-page conversions attributed to social, cost per install, saves and shares, sign-up-to-paid conversion from social traffic, comment sentiment. Follower growth is context, not a target. Weekly numbers, monthly what-worked-and-what-didn't.
• Feed the rest of the business. Comments and DMs are the cheapest research we have — report recurring questions, objections and feature requests to Product and Support.

What we're looking for

• 3+ years running social channels for a consumer brand, app or SaaS product, with commercial accountability — you've been measured on conversions or installs, not reach alone.
• You personally shoot and edit short vertical video to a publishable standard. Portfolio or channel links required.
• Native-standard written English with a genuine feel for tone: plain, warm, funny where appropriate, never patronising about money.
• Comfortable with numbers and with a subject where accuracy matters — you check before you post.
• Hands-on with analytics: platform insights plus GA4 / app attribution to connect posts to installs.
• Close enough to the UK market to understand the cultural references our audience uses.

Nice to have

• Fintech, accounting, tax, payroll or personal-finance content experience.
• You are or have been self-employed, freelance or a sole trader — you'd be your own target audience.
• Paid social experience (Meta / TikTok Ads Manager).
• Creator or influencer partnership experience.
• Community management in Facebook groups, Reddit or Discord.
• Scheduling and reporting tools (Later / Buffer / Metricool).

*Rapidum is an equal opportunities employer. We assess every application against the requirements above and nothing else.*