SNF Marketing Specialist
Posted
POSITION SUMMARY:
The SNF Marketing Specialist is responsible for developing and maintaining referral relationships, increasing admissions, and supporting strong, sustainable occupancy at Meadowood Health and Rehabilitation Center. This position serves as a primary liaison between Meadowood and hospitals, physicians, discharge planners, case managers, healthcare organizations, and other community referral sources. The SNF Marketing Specialist is expected to take a proactive, results-oriented approach to business development, identify opportunities for growth, and work closely with facility leadership to achieve occupancy and payer mix goals. The position requires a strong understanding of skilled nursing services, excellent relationship-building skills, and a commitment to exceptional customer service.
Responsibilities:
Marketing and Business Development
Develop and implement marketing strategies to increase referrals, admissions, and overall facility occupancy.
Establish and maintain strong working relationships with hospital discharge planners, case managers, physicians, medical groups, health plans, and community healthcare providers.
Conduct regular visits to hospitals, physician offices, and referral partners to promote Meadowood's services and capabilities.
Identify new referral opportunities and develop strategies to expand Meadowood's market presence.
Represent Meadowood at healthcare networking events, community meetings, and professional functions.
Coordinate facility tours, presentations, and outreach activities for prospective residents, families, and referral partners.
Establish and maintain strong working relationships with hospital discharge planners, case managers, physicians, medical groups, health plans, and community healthcare providers.
Conduct regular visits to hospitals, physician offices, and referral partners to promote Meadowood's services and capabilities.
Identify new referral opportunities and develop strategies to expand Meadowood's market presence.
Represent Meadowood at healthcare networking events, community meetings, and professional functions.
Coordinate facility tours, presentations, and outreach activities for prospective residents, families, and referral partners.
- Promote Meadowood's clinical capabilities, rehabilitation services, quality outcomes, and achievements.
Census Development and Admissions
Work collaboratively with the Administrator, Director of Nursing, Admissions, and Business Office to support timely and appropriate admissions.
Maintain an active referral pipeline and follow up promptly on potential admissions.
Monitor daily census, admissions, discharges, referral activity, and occupancy trends.
Develop strategies to achieve and sustain occupancy goals while supporting an appropriate payer mix.
Assist in identifying barriers to admissions and work with the leadership team to resolve them.
Communicate regularly with referral sources regarding bed availability, services, and admission processes.
Support effective transitions from hospitals and other care settings to Meadowood.
Referral Relationship Management
Maintain an active referral pipeline and follow up promptly on potential admissions.
Monitor daily census, admissions, discharges, referral activity, and occupancy trends.
Develop strategies to achieve and sustain occupancy goals while supporting an appropriate payer mix.
Assist in identifying barriers to admissions and work with the leadership team to resolve them.
Communicate regularly with referral sources regarding bed availability, services, and admission processes.
Support effective transitions from hospitals and other care settings to Meadowood.
Referral Relationship Management
Serve as a primary point of contact for referral partners and maintain consistent communication with key accounts.
Build trust and credibility through responsiveness, professionalism, and follow-through.
Track referral activity, referral sources, conversion rates, and lost referral opportunities.
Identify changes in referral patterns, market conditions, and competitor activity.
Develop and maintain a referral contact database and document marketing activities.
Performance Monitoring and Reporting
Build trust and credibility through responsiveness, professionalism, and follow-through.
Track referral activity, referral sources, conversion rates, and lost referral opportunities.
Identify changes in referral patterns, market conditions, and competitor activity.
Develop and maintain a referral contact database and document marketing activities.
Performance Monitoring and Reporting
Maintain awareness of monthly occupancy performance and payer mix goals.
Prepare regular marketing reports summarizing referral activity, admissions trends, outreach efforts, and progress toward established goals.
Participate in census and admissions meetings with facility leadership.
Recommend marketing strategies and operational improvements based on performance results.
Maintain accurate records of marketing activities and referral development efforts.
Customer Service and Professional Representation
Prepare regular marketing reports summarizing referral activity, admissions trends, outreach efforts, and progress toward established goals.
Participate in census and admissions meetings with facility leadership.
Recommend marketing strategies and operational improvements based on performance results.
Maintain accurate records of marketing activities and referral development efforts.
Customer Service and Professional Representation
Represent Meadowood and O'Connor Woods professionally in all interactions.
Provide a welcoming, responsive, and supportive experience for prospective residents, families, and referral partners.
Demonstrate a strong commitment to hospitality, resident dignity, and person-centered care.
Maintain confidentiality and comply with HIPAA and applicable healthcare regulations.
Work cooperatively with all departments to ensure that commitments made to referral sources and families are communicated and addressed appropriately.
Provide a welcoming, responsive, and supportive experience for prospective residents, families, and referral partners.
Demonstrate a strong commitment to hospitality, resident dignity, and person-centered care.
Maintain confidentiality and comply with HIPAA and applicable healthcare regulations.
Work cooperatively with all departments to ensure that commitments made to referral sources and families are communicated and addressed appropriately.
Qualifications:
- Bachelor's degree in marketing, business, healthcare administration, communications, or a related field preferred, but not required.
- Minimum of two years of experience in healthcare marketing, business development, admissions, or referral development preferred.
- Experience in skilled nursing, post-acute care, rehabilitation, or hospital discharge planning strongly preferred.
- Established relationships with hospitals and healthcare referral sources in San Joaquin County and surrounding markets desirable.
- Knowledge of Medicare, Medi-Cal, managed care, and skilled nursing admission processes preferred.
- Strong interpersonal, communication, presentation, and relationship-building skills.
- Demonstrated ability to develop referral relationships and generate business growth.
- Working knowledge of skilled nursing and rehabilitation services.
- Ability to work independently, manage priorities, and meet performance expectations.
- Strong organizational, follow-up, and problem-solving skills.
- Ability to analyze census trends, referral activity, and market opportunities.
- Proficiency in Microsoft Office and electronic referral or customer relationship management systems.
- Professional judgment, discretion, and commitment to ethical marketing practices.