Snr. Manager, Demand Generation (Remote)
KnowBe4 empowers the modern workforce to make smarter security decisions every day. Trusted by more than 70,000 organizations worldwide, KnowBe4 is the pioneer of digital workforce security, securing both AI agents and humans. The KnowBe4 Platform provides attack simulation and training, collaboration security, and agent security powered by AIDA (Artificial Intelligence Defense Agents) and a proprietary Risk Score. The platform leverages 15-years of behavioral data to combat advanced threats including social engineering, prompt injection, and shadow AI. By securing humans and agents, KnowBe4 leads the industry in workforce trust and defense.
Remote positions open in the US office only.
The Snr. Manager, Demand Generation is responsible for acquiring traffic, MQLs and driving pipeline growth through multi-channel audience engagement. This position leads a team to manage the strategy, execution, and optimization of email marketing, webinars/digital events, content syndication, and other digital channels as applicable. A key component of this role is acting as a strategic partner to regional marketing teams, ensuring the successful execution and localization of their programs through our core digital channels.
Responsibilities:
- Manage and optimize demand generation channels to achieve company goals for pipeline growth and opportunity creation.
- Identify, evaluate, and manage marketing agencies, vendors, and platforms to scale reach and improve lead quality.
- Measure program effectiveness using channel and vendor-specific reports, internal dashboards, and CRM data to drive continuous ROI improvement for both global and regional initiatives.
- Identify and test new marketing programs, such as paid search, social, and display experiments, to diversify lead sources.
- Collaborate closely with the Web and Campaigns teams to ensure a seamless user journey and consistent brand messaging across all touchpoints.
- Review and approve promotional content such as webinar abstracts, landing pages, emails, and digital ad copy.
- Stay up-to-date with full-funnel digital marketing trends and potential new channels and strategies to keep the organization ahead of the curve.
- Provide genuine recommendations as to the hiring, firing, promotion, and discipline of subordinate employees to which the Company gives significant weight
Minimum Qualifications:
- Bachelor’s degree or equivalent work experience.
- Experience with B2B marketing in the technology industry; cybersecurity experience is preferred.
- Proven experience managing people, specifically within Email or Webinar/Event functions.
- Significant experience managing multi-channel digital functions and associated vendors.
- Experience handling marketing budgets and forecasting/reporting results.
- Experience with Salesforce and marketing automation platforms.
- Expert in end-to-end marketing for digital functions.
- Strong analytical skills and the ability to extract meaning from data and apply that meaning to improving program performance.
- Significant experience managing and negotiating with digital vendors and digital platform providers.
The base pay for this position ranges from $130,000 - $140,000, which will vary depending on how well an applicant's skills and experience align with the job description listed above.
Application deadline: 6/14/2026. This is our good-faith estimate of the date the application window is anticipated to close. KnowBe4 reviews applications on a rolling basis and reserves the right to close the application window early if a qualified candidate for the position is identified.
Our Fantastic Benefits
Note: An applicant assessment and background check may be part of your hiring procedure.
Individuals seeking employment at KnowBe4 are considered without prejudice to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation or any other characteristic protected under applicable federal, state, or local law. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please visit www.knowbe4.com/careers/request-accommodation.
No recruitment agencies, please.