Social Ads Acquisition Manager (Europe)
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Our client is a fast-growing AI company revolutionizing conversational AI experiences for roleplay, gaming, social interactions, and creative writing.
They are looking for a Social Ads Acquisition Manager to lead paid media campaigns across diverse platforms, driving user acquisition and growth in this high-impact role.
Key Responsibilities
- Plan, execute, and optimize paid media campaigns across platforms like TikTok Ads, Facebook Ads, Snapchat Ads, and direct media buys.
- Manage campaigns on ad networks such as Exoclick, TrafficJunky, TrafficStars, and Adsterra, with training provided for adult-specific channels if needed.
- Continuously improve campaign performance through A/B testing, targeting refinements, and budget allocation strategies to maximize ROI.
- Analyze campaign performance using tools like Google Analytics 4 (GA4) and other advanced analytics platforms.
- Test and optimize ad creatives, landing pages, and new formats based on performance metrics and market trends.
- Collaborate with Creative, Data, and Product teams to align advertising strategies with broader company objectives.
- Build and maintain relationships with publishers, ad networks, and other partners to secure favorable placements and negotiate optimal terms.
- Ensure all campaigns comply with platform regulations and industry standards, proactively managing risks related to ad compliance.
Your Qualifications
- Minimum 3 years of experience in media buying with proven success in managing campaigns.
- Strong analytical skills and proficiency with tools like Google Analytics, Voluum, and other industry-specific platforms.
- Familiarity with ad formats (banners, preroll, push traffic, popunders, in-page push, interstitials) and their application in media buying strategies.
- Excellent communication and negotiation skills to build long-term partnerships.
- Fluent in English with strong communication and collaborative abilities.
What We Offer
Flexible contract (B2B preferred) for long-term collaboration.
Fully remote work setup.
️4 weeks of paid time off (PTO).