Social & Community Manager - Fashion-Tech Startup (Equity / Founding Team)
We're an AI Shopify app that helps fashion brands sell better and return less. We need someone who can build our voice where fashion founders actually hang out — Instagram first, with a bit of everywhere else.
About GlamYouUp
GlamYouUp is an AI-powered Shopify plugin for fashion brands. Our engine reads each shopper's colour season and body morphology and recommends what actually suits them — cutting returns and lifting conversion.
We're live and approved on the Shopify App Store, with real traction (20+ merchants onboarded in our first 48 hours) and a reference client seeing -40% returns and +22% conversion.
Our customers are fashion brands — but here's the thing: the people who run those brands are creatives. They live on Instagram, not LinkedIn. So our social presence needs to be credible enough for business, but visual and human enough to feel native to the fashion world.
What you'll do
Own our presence on Instagram (primary), plus Facebook and TikTok Build a B2B brand that doesn't feel corporate: think colour theory, styling insight, "the psychology of why we return clothes," behind-the-scenes of an AI fashion startup, founder story Create content that a fashion brand owner would actually stop and watch — and think "these people get us" Grow an engaged community of fashion founders, e-commerce people, and industry voices Support our outreach: when we email a brand and they check our profile, your work is what builds trust Bring ideas — you'll have creative ownership, not a rigid content calendar handed to you
What we're looking for
You've grown a brand's social presence before — ideally in fashion, beauty, e-commerce, or a visually-driven space You have a genuine eye: you understand fashion aesthetics and can make B2B content that looks and feels premium, not stocky You can write copy with personality and a point of view You're entrepreneurial — happy with equity upside and creative freedom over a fixed paycheck and a brief Bonus: you're already into colour analysis, personal styling, or fashion-tech We measure output and engagement, not hours logged
What we're not looking for
A corporate LinkedIn-only social manager Someone who needs a detailed brief and a salary to create Pure consumer influencer with no interest in the business side
Compensation (the honest version)
This is a founding-team role, structured in two parts:
Equity now: a meaningful stake for coming in early and building our brand voice from scratch, vesting over time. Salary from our funding round: we're raising now, targeting a close by November 2026. Once we close, this converts into a proper paid role. So the equity-only phase is a defined window — a few months — not an open-ended promise.
If you need guaranteed cash from month one, this isn't the fit — and that's honest to say upfront. But if you want equity in something real and a clear path to a salaried seat, this is a rare ground-floor spot.
Why this is worth your time
Creative ownership of a brand voice from day zero — rare A real, validated product to talk about (not vapourware) Ground-floor equity in an AI fashion-tech startup with a patent pending Direct work with the founder — fast decisions, no committee A niche you can genuinely make your own: the intersection of AI, fashion, and colour
To apply — show us, don't tell us:
Link 1-2 social accounts or content you've grown or created (yours or a brand's) In 3 lines: how would you make "reducing fashion returns" a scroll-stopping Instagram topic? Why equity + creative freedom works for you right now
We care about taste and ideas, not follower counts on your CV.