Social & Content Lead (Equity Only)

We’re building a travel app for long-term travellers and digital nomads, starting in Latin America (Colombia, Peru, Costa Rica).

The product is live (v1), and we’re now focused on early growth and distribution.

We’re looking for someone to take ownership of social and build it for the product and the brand.

The role:

• This is not a typical “social media manager” role.
• You will define how the brand shows up, what content we create, and test what actually drives attention, engagement and growth.
• You’ll work directly with the founder and a marketing strategist (currently focused on SEO, blogs, analytics, email) with no pre-defined playbook.

Current status:

• v1 live and iterating based on user feedback
• Partnerships live with accommodation groups in Colombia and Peru
• Distribution via high-footfall locations (QR / physical presence)
• Small, focused team (Founder, CTO, Designer, Marketing Strategist, Part-time sales/marketing support + advisors)
• Founder has been based in Latin America for 5+ years

Existing content:

• We’ve already started building and testing content on @lyosapp
• Early content is live - we're looking for someone to take this further and scale it into a consistent growth channel

Content approach:

• Travel and brand-led content Original content built around travel, long-term travel and the ideas behind Live Your Own Story. This could include travel observations, humour, questions, opinions, experiences and the broader themes of independence, expectations, identity and making your own choices.
• Founder-led content Stories, opinions, experiences and other original material from the founder. The founder can provide a strong source of content and participate in filming, but the strategy should not depend on the founder being the face of every piece of content.
• Creator collaborations Work with relevant travel creators to develop content that fits their audiences and gives LYOS access to new communities. Identify creators, develop collaboration ideas and build ongoing relationships.
• User-generated content Real travel stories, experiences, photos and videos from LYOS users and the wider travel community. Find ways to encourage, source, curate and repurpose this content.

The goal is to build a consistent content engine, not a single personality channel.

What you’ll do:

• Own TikTok and Instagram as primary channels
• Edit and publish short-form content
• Develop repeatable content formats
• Work with the founder on filmed content (direction, editing, posting)
• Identify and reach out to relevant travel creators for collaboration
• Build and manage a pipeline of creator relationships
• Build and maintain a consistent posting cadence while continuously testing quality, formats and volume

Organic first: Build content that earns attention organically. Paid distribution may come later, but we want to understand what resonates before putting meaningful budget behind it.

Who this is for:

• You’re proactive and comfortable operating without structure
• You’re comfortable editing and producing short-form content
• You’re comfortable directing or working with someone on-camera (not required to be the face)
• You’re comfortable both creating content and proactively reaching out to creators
• You’re comfortable shipping content quickly and iterating based on performance
• You want ownership, not just execution

Bonus if you’re currently based, travelling, or have spent time in Latin America.

Compensation:

• Equity accrues based on time contribution and converts at the first funding event in line with investor terms.
• Transition to paid (part-time → full-time) as the company scales

Details:

• Fully remote
• English required

This role is suited to someone who wants to build and own a growth channel from an early stage, not manage pre-defined social channels.