Social Lead
Summary
Own and execute Doji’s social media strategy across Instagram and TikTok, shaping content pillars, creator partnerships, and community engagement for an AI-driven fashion shopping platform.
The Opportunity
We're reimagining fashion shopping with AI avatars. To do this we're developing cutting-edge diffusion models and designing novel, personalized interfaces. We're a small team of creative builders in NYC with a rare combination of taste and deep AI expertise. Previously we've shipped consumer products to millions at Apple, DeepMind, Meta, and startups. Backed by the investors behind OpenAI, Cursor, and SKIMS, our company is positioned at the intersection of AI, technology, and culture.
The Role
We're looking for a Social Lead to own Doji's social presence and drive content strategy. This role is in-person from our office in NYC.
As Social Lead you will…
Own the content strategy and calendar — choosing pillars and formats, maintaining cadence across IG and TikTok, and keeping everything distinctly Doji
Develop repeatable, Doji-ownable content formats and see them through from concept to published post
Direct our Social Editor and Visual Designer on copy, video, and visual identity
Drive our tastemaker strategy — building relationships with creators and culturally relevant figures who bring Doji into their world organically
Monitor fashion and culture in real time, identifying and reacting quickly to content opportunities
Help facilitate community engagement through content — contests, styling challenges, UGC campaigns, and more
Track content performance, review analytics, and use data to inform and evolve strategy
Work with founders to align content with new product features and overall brand direction
You're a great fit if you…
Have a strong editorial point of view and genuine taste in fashion and culture
Are a natural leader who can set direction and bring a team along with you
Are chronically online and fluent in both fashion culture and internet culture
Can conceive a format, brief a team, and see it through to a finished post
Move fast without sacrificing quality
Are comfortable with ambiguity and thrive in an early-stage environment
Have experience running social at a fashion publication, brand, or media company
Have a network of creators, talent, and collaborators you can activate
Bonus if you…
Have experience with influencer marketing and talent relationships
Have launched original content formats from scratch
Have experience growing social accounts from early stage
Have experience as a creative director
Are excited about AI and the future of fashion technology