Social Lead

Own paid advertising and social media for fomo, including creator-sourced content, platform-native campaigns, brand consistency, product announcements, and growth events.

Responsibilities

• Source and work with content creators on creatives
• Test content for conversion, CAC, and LTV while optimizing ad spend
• Run fomo socials on TikTok, YouTube, and Instagram
• Source and create content for social accounts across platforms
• Learn and apply social media platform algorithms to convert on native content
• Maintain brand voice, style, and aesthetics across social accounts
• Own brand and creative campaigns, including product announcements and growth events

Requirements

• Deep understanding of the current paid ads and content landscape
• Experience scaling accounts on various social media platforms
• Ability to analyze data and optimize for views and conversion
• Ability to own the end-to-end process from sourcing and posting to monitoring content and performance