Social Marketing Manager

We're looking for a Social Media Manager who plays guitar and lives and breathes music culture to own our voice across TikTok, Instagram, YouTube, X, Facebook, and Reddit — turning Ultimate Guitar's massive, passionate community of players and fans into an even bigger, louder one.

We are actively integrating AI automation into relevant areas of the business and expect candidates with mindset focused on improving efficiency and deliver a better user experience. Regarding this role, we encourage AI-use to ideate or refine final pieces, but not generate content from scratch.

What's in it for you?

You'll be the voice of one of the world's biggest platforms for guitarists and musicians, working directly with product owners on campaigns that reach a global community of players. It's a role built for someone who wants to shape culture, not just schedule posts — with an AI-native toolkit designed to speed up the busywork so you can spend more time on strategy and creative.

Key responsibilities

• Own Ultimate Guitar social strategy and execution across TikTok, Instagram, YouTube, X, Facebook and Reddit
• Create, adapt and schedule content per platform, in Ultimate Guitar brand voice
• Build and maintain channel strategy per platform, in collaboration with the Ultimate Guitar Product Owner, continuing the Q3/Q4 IG + TikTok growth plan
• Support GTM campaigns with Product Owner's and stakeholders, from brief to published social
• Manage community engagement and moderation across Ultimate Guitar channels; escalate sensitive issues
• Secure music licensing and rights clearance before publishing
• Run social listening and react to trends and community sentiment in real time
• Report on engagement, channel growth and campaign ROI; establish UTM tracking + keep it clean and consistent
• Provide interim AU/ social coverage until the net-new SoMe Manager is hired
• Use the team's AI stack (Claude, Coda, Jitter, Metricool, Later) to speed ideation, scheduling and reporting

Requirements

• 4–5 years managing brand social across TikTok, Instagram, YouTube, X, Facebook and Reddit
• Short-form video literacy (concepting and light editing); full video production if we keep that scope
• Strong copywriting and the ability to flex tone by platform and product
• Community management, including moderation and de-escalation
• Fluency in music, guitar and creator culture (the UG audience is players and fans, not a generic consumer)
• Analytics: native platform analytics plus Metricool / Later; comfortable with UTM tracking
• AI-native workflow: Claude, Coda or equivalent as a default, not an occasional tool
• Awareness of music licensing and rights clearance
• Fluent written and spoken English (B2+)

Nice to have:

• Paid Social experience
• Video production/editing experience