Social Media & PR Specialist
As Social Media & PR Specialist (Position) you will:
Social Media community management for BYD profiles (FB, IG, Tiktok, Linkedin).
Social Media content strategy proposal and development in cooperation with external partners (production, design).
Organic content planning: central content implementation, local content briefing and implementation.
Collaboration with KOLs and influencers: excellent knowledge of local content creator and influencer scene, proposals for collaboration in line with the brand positioning and strategy, briefing, planning, contract coordination.
KPI analysis and reporting, in order to ensure budget efficiency and improve communication quality.
PR activities: translation and preparation of central press releases in a timely manner, preparation of local press releases.
PRESS parc: coordination with journalists and KOLs with booking press tests, ensuring smooth handover process and press test experience.
Collaboration: work closely and support Marketing & PR team, product team, sales team, BYD Dealers and external partners to ensure consistent messaging and successful campaign execution.
Budget Management: assist in managing the marketing budget, ensuring cost efficiency.
Monitor BYD activities as well as Dealers activities and competitors.
Be a brand ambassador, a solid team-player and work always with the customer in mind.
Expectations:
Min 5 years of experience in social media management.
Full understanding of all social media channels, social media strategy and KPIs
Experience in coordination of content creation.
Wide knowledge of local KOLs, influencers and content creators, understanding and identifying trends.
Experience in event management and car handling for press conferences and other events is a plus.
We Offer:
Performance and experience-based competitive remuneration.
Department & company-wide teambuilding events.
An exciting opportunity to be part of the European transition to Zero Emissions transportation and de-carbonization of the economy.
Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team 🌏
BYD is a leading, high-tech multinational company, based in Shenzhen, China. It operates in four core fields of IT, automotive, new energy, and rail transit and employs over 600,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.
BYD Europe BV located in Hoofddorp, Netherlands is the marketing and sales HQ of BYD Co., Ltd based in Shenzhen, China. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.