Social Media Analyst - HCM-788

The primary responsibilities of the Sr. Analyst, Social Media are:

1. Support the Director, Social Media Marketing in all social media brand initiatives including but not limited to:
   • End-to-end support for the Hertz, Dollar and Thrifty brand social media channels
   • Monthly content calendar strategy, development, and execution in partnership with social media agency, media agency and internal stakeholders.
   • Point of contact for global strategy alignment and compliance.
   • Legal approvals on all social content.
   • Coordinate campaign content across all media, getting input from business stakeholders and synthesizing into a completed plan.
   • Integrate content creation and distribution across agency, digital team, budget holder, organic social, etc.
   • Act as guardian of style and tone in the approval process.
   • Ensure KPIs are achieved, adjusting the plan as needed based on changing business targets and keep program on budget.
   • Own and distribute internal campaign updates both within marketing and cross-functionally, as appropriate by audience - calendars, message, flighting, final tracking, reporting, etc.
2. Initiate the Social Listening function for the Hertz brand
   • Engage with customers on Hertz content.
   • Seek out creators utilizing and mentioning our brand to engage and supplement asset library.
   • Respond to and coordinate collaboration requests.
3. Drive TikTok Creator Series
   • Manage a roster of content creators to supplement our TikTok content library by creating monthly videos.
   • Align with stakeholders on content themes.
   • Track and report on performance.
4. Influencer Program
   • Manage the barter-based and paid influencer collaborations including brief development, creator review, booking reservations, reviewing content and routing to agencies/internal stakeholders for review, approval and posting.
   • Track and report on performance.

Additional responsibilities and core functions include:

• Identify and champion ad hoc projects that have brand and business impact.
• Foster consistent brand results measurement, robust industry and brand analytics and a focus on results to continuously improve effectiveness and ROI for the brand.
• Stay current on market, competition, and trends including analyzing current marketing tactics, concepts, practices and procedures.
• Collaborate cross-functionally.

Key result areas:

• Executing and driving to social specific KPI’s aligned to broader paid and owned channel strategies.
• Diverse content portfolio driven by channel and audience strategy & performance.
• Maintain existing working/non-working ratio to drive production efficiencies.

Educational Background:

• Undergraduate degree required in marketing, business management, communications or related/relevant field required.

Professional Experience:

• 1-3 years of experience in Social Media Marketing.
• Strong proficiency in social platforms (Facebook, Instagram, Twitter, TikTok, Pinterest) and experience with social media management software
• Travel Industry experience or CPG experience a plus.

Skills:

• Positive attitude
• Ability to solve complex business problems with proven track record
• Demonstrated project management experience for a broad range of topics and scope, including experience in large-scale project management.
• Strong background in strategic problem solving.
• Excellent communications, both verbal and written.
• Advanced Microsoft Suite product knowledge (e.g., PowerPoint, Excel)
• Effective organization and time management skills.
• Ability to work under pressure and adhere to project deadlines, prioritizing deliverables as appropriate.