Social Media and Campaign Strategist/Senior Strategist
Posted
JOB DESCRIPTION
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Job Title:
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Social Media and Campaign Strategist or Senior Strategist
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Location:
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New York, NY or Washington, DC
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Department:
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Marketing and Communications
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Job Classification:
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Full-time; Exempt
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Supervisor:
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Senior Director of Marketing & Communications
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Union Classification:
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Union
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Accountable To:
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Communications Strategist
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Last Updated:
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9/1/2026
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Position Summary
The Social Media and Campaign Strategist owns Human Rights First's social media presence and leads digital engagement campaigns in support of email, fundraising, and advocacy objectives. Reporting to the Senior Director of Marketing & Communications, this position connects supporter engagement on social and email directly to fundraising and advocacy outcomes.
This role also supports day-to-day team operations, including intern supervision, the press inbox, and website content, working closely with the Communications Strategist to keep departmental workflows running smoothly.
Working collaboratively with program experts, executive leadership, Development, and the marketing and communications team, the Strategist ensures Human Rights First communicates with one clear, consistent, and compelling voice across all channels.
Major Duties and Responsibilities
Provide vision, leadership, and direction for Human Rights First's integrated marketing and communications program.
Social Media Strategy & Content (40%)
- Maintain the organization's editorial calendar.
- Create, produce, and publish content across all organizational platforms.
- Adapt messaging and creative for platform-specific audiences.
- Monitor conversations, respond to engagement, and flag emerging opportunities or risks.
- Support executive and organizational visibility through social channels.
- Coordinate live social coverage of organizational events.
- Prepare regular social media performance reports and recommend improvements.
- Liaise with communications counterparts to integrate strategic messaging into communications outputs, including social media and fundraising/advocacy campaigns.
Email, Fundraising & Advocacy Campaigns (35%)
- Plan, draft and execute email campaigns, including newsletters, case studies, fundraising appeals, and advocacy action alerts.
- Partner with Development and programming teams to align email content with fundraising and advocacy goals.
- Ensure consistent messaging across advocacy, fundraising, and organizational communications.
- Design and produce graphics, video, and multimedia content in supporting campaigns.
- Coordinate the email production calendar across departments.
- Support integration of CRM data into segmentation and targeting strategy.
- Support integrated organizational campaigns by developing key messages and narrative content.
Team Operations & Website (10%)
- Support select rapid-response efforts outside of normal working hours.
- Monitor and triage the general press inbox.
- Coordinate intern assignments and provide day-to-day guidance on communications projects.
- Maintain and update website content as needed.
- Crosstrain on other team responsibilities and fill in during absences and vacancies.
- Support other departmental operations as assigned.
Digital Campaign Analytics & Reporting (10%)
- Monitor campaign performance and recommend improvements based on engagement data.
- Track performance across social, email, and digital advocacy channels.
- Prepare regular dashboards and reports for department leadership.
- Recommend data-informed adjustments to content and campaign strategy.
Organizational Communications (5%)
- Collaborate with the Senior Director and Communications Strategist on sensitive communications and crisis messaging.
Diversity, Equity, Inclusion and Accessibility Competencies (DEIA)
Human Rights First acknowledges the existence of systemic and structural biases and believes it is necessary to be strategic and intentional in pursuing diversity, equity, inclusion and accessibility in all aspects of governance, operations, and programming. As an employee, you are expected to:
- Support adoption of best practices to create a more diverse, equitable, inclusive, and accessible work experience for colleagues and external partners.
- Strive to consider the people, places, and cultures that might be missing from your work and look for opportunities to increase inclusivity in all the work you do.
- Support the mission of Human Rights First in all interactions with colleagues and stakeholders.
- Dedicate efforts to enriching DEIA consciousness throughout our office-wide interactions.
- Foster a culture of diversity, equity, inclusion, and accessibility by promoting adherence to the standards delineated in the Culture of Respect and Teamwork statement in the Employee Handbook.
Required Knowledge, Skill, and Experience
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- Minimum of four years (Strategist) or six years (senior strategist) of experience in social media management and email/digital marketing, ideally in a nonprofit or advocacy setting.
- Strong understanding of social platform analytics and content strategy.
- Experience with email marketing platforms and CRM/advocacy systems (e.g., EveryAction, Quorum, or similar).
- Demonstrated experience building segmented and automated email campaigns.
- Experience supporting fundraising or advocacy campaigns through digital channels.
- Exceptional writing, editing, proofreading, and storytelling skills.
- Strong project management and organizational skills.
- Excellent interpersonal and collaboration skills.
- Ability to manage multiple priorities in a fast-paced environment.
- Working knowledge of WordPress and content management systems.
- Knowledge of AP Style and editorial best practices.
- Commitment to Human Rights First's mission and values.