Social Media and Content Lead
Posted
Description
JOB SUMMARY
Reporting to the Marketing Team Lead, the Social Media & Content Lead is responsible for developing, executing, and optimizing Vanguard Charitable's organic social media strategy while supporting broader marketing content needs across channels. This role will also serve as a point of contact for the organization’s paid media agency, helping ensure that paid and organic social strategies work together effectively. This role will lead organic social strategies across current and emerging platforms, including LinkedIn, Meta, YouTube, and other channels that may become relevant to the organization. The Social Media & Content Lead will own social planning, post creation, publishing, engagement, performance monitoring, and platform growth, with the goal of elevating Vanguard Charitable's online profile and increasing the visibility, clarity, and consistency of the organization's voice. The ideal candidate is a strong writer, strategic social media operator, and hands-on creator with design instincts and the ability to translate complex ideas into clear, engaging, visually compelling content. Candidates should be prepared to provide examples of past organic social work, content campaigns, writing samples, and design or creative work that demonstrate measurable impact.
ESSENTIAL JOB FUNCTIONS
Organic Social Media Strategy (30%)
- Develop and execute the organization's organic social media strategy across LinkedIn, Meta, YouTube, and relevant emerging platforms.
- Define platform-specific objectives, audiences, content pillars, voice, cadence, and success measures.
- Identify opportunities to elevate Vanguard Charitable's online presence, reputation, visibility, and thought leadership through organic social channels.
- Monitor social media trends, platform changes, competitor activity, and audience behavior to inform recommendations.
- Create and maintain a social media plan that aligns with marketing priorities, business objectives, events, content campaigns, paid media activity, and organizational milestones.
- Partner with the paid media agency and internal marketing stakeholders to ensure paid and organic social strategies are coordinated and aligned.
Planning, Publishing & Channel Management (30%)
- Own and manage the organic social media calendar, including planning, drafting, visual asset coordination, approvals, publishing, and post-launch monitoring and KPI tracking.
- Create platform-appropriate posts, captions, visuals, carousels, short-form scripts, video concepts, and other organic social assets.
- Ensure all social content is accurate, timely, brand-aligned, accessible, and tailored to each platform.
- Manage day-to-day publishing and scheduling across priority channels.
- Build repeatable processes for intake, content planning, approvals, publishing, and reporting.
- Serve as the primary creative and content liaison to the paid media agency, helping ensure paid campaigns are aligned with broader content, brand, and social media strategies.
Marketing Content Support (20%)
- Develop marketing content across channels as needs arise, with an emphasis on building a strong understanding of
Vanguard Charitable’s products, audiences, and value proposition.
- Write and edit content such as email nurture journeys, campaign copy, web copy, landing pages, educational content, and other marketing materials.
- Translate complex topics into clear, polished, audience-appropriate content for relationship managers, sales partners, event teams, and leadership stakeholders.
- Partner with subject matter experts to gather inputs and shape content that is accurate, useful, and easy to understand.
- Ensure materials are visually clear, brand-aligned, and designed for practical use by internal partners.
Community Engagement & Platform Growth (10%)
- Identify opportunities to increase followers, reach, engagement, content sharing, and audience quality.
- Recommend tactics to strengthen the organization's profile with donors, advisors, nonprofit partners, industry peers, and other priority audiences.
- Maintain awareness of relevant conversations, hashtags, partner activity, and timely moments where the organization may have a meaningful voice.
- Help protect and strengthen the brand's online reputation through thoughtful, professional, and timely management of organic social activity.
Measurement, Reporting & Optimization (10%)
- Define and monitor organic social KPIs, including audience growth, engagement, reach, referral traffic, content performance, and other measures aligned to marketing priorities.
- Analyze performance across platforms and recommend improvements to content strategy, cadence, formats, timing, and creative approach.
- Prepare regular reporting for marketing leadership that connects activity to outcomes and identifies clear next steps.
- Use performance insights to refine content pillars, posting strategy, platform mix, and creative direction over time.
- Partners with analytics colleagues as needed to understand web traffic, campaign impact, and audience behavior driven by organic social.
- Qualifications
QUALIFICATIONS
Education & Training
- 5+ years of experience in organic social media, content marketing, digital marketing, communications, or related roles.
Licensure & Certification
Knowledge, Skill, and Ability
- Ability to provide a portfolio or examples of past social media strategy, organic posts, content campaigns, writing samples, and visual or design work.
- Strong writing, editing, storytelling, and message-development skills, with the ability to adapt tone and format by audience and platform.
- Hands-on experience creating social content, including posts, captions, visuals, carousels, short-form video concepts, and other platform-native formats.
- Strong design instincts and ability to create polished, brand-aligned content using tools such as Canva, Adobe Creative Suite, PowerPoint, or similar platforms.
- Experience managing social media calendars, approvals, publishing workflows, and performance reporting.
- Strong project management skills with the ability to manage multiple priorities, deadlines, stakeholders, and content requests.
- Excellent judgment, attention to detail, and ability to work in a regulated, relationship-driven, or reputation-sensitive environment.
Experience
- Demonstrated expertise developing and executing organic social media strategies across major platforms, especially LinkedIn and Meta, with working knowledge of YouTube and emerging platforms.
Preferred
- Experience in financial services, philanthropy, nonprofit, wealth management, donor-advised funds, or related industries.
- Experience developing content across digital marketing channels, such as email nurture journeys, campaign copy, web pages, landing pages, educational content, or related marketing materials.
- Experience using social media management, analytics, or campaign planning tools.
- Familiarity with paid social media and an understanding of how paid and organic strategies can work together, including experience collaborating with external media agencies or partners.
- Familiarity with SEO/AEO, content strategy, accessibility, and digital engagement best practices.
- Experience collaborating with subject matter experts, agency partners, creative partners, and cross-functional marketing stakeholders.
Portfolio / Work Sample Expectations
- Examples of organic social media strategies, content calendars, or campaign plans the candidate developed or significantly contributed to.
- Examples of published organic social posts across LinkedIn, Meta, YouTube, or other relevant platforms.
- Writing samples that demonstrate strong judgment, clarity, tone, and ability to simplify complex topics.
- Design samples such as social graphics, presentation slides, infographics, event materials, or collateral.
- Examples of performance results or learnings, where available, such as audience growth, engagement improvements, reach, referral traffic, or qualitative impact.