Social Media and Content Manager - Hybrid
SOCIAL MEDIA & CONTENT MANAGER ____________________________________________________________________________________
Job Title: Social Media and Contact Manager - Hybrid
Reports To: Sr. Marketing Operations Manager
Department: Marketing
FSLA: Exempt
Compensation: $70,000-$80,000 annually
____________________________________________________________________________________
Job Overview:
The Social Media & Content Manager is responsible for the day-to-day execution of Overture’s social media presence across key platforms. This hands-on role combines strategy, content creation, on-camera representation, video production, copywriting, and publishing.
Working closely with teams across the organization, this individual will develop engaging content, monitor industry and competitor trends, support social-first campaigns, and use performance data to continuously improve Overture’s social media presence. A Portfolio of work is required along with resume.
Duties and Responsibilities:
Skills and Qualifications:
Job Title: Social Media and Contact Manager - Hybrid
Reports To: Sr. Marketing Operations Manager
Department: Marketing
FSLA: Exempt
Compensation: $70,000-$80,000 annually
____________________________________________________________________________________
Job Overview:
The Social Media & Content Manager is responsible for the day-to-day execution of Overture’s social media presence across key platforms. This hands-on role combines strategy, content creation, on-camera representation, video production, copywriting, and publishing.
Working closely with teams across the organization, this individual will develop engaging content, monitor industry and competitor trends, support social-first campaigns, and use performance data to continuously improve Overture’s social media presence. A Portfolio of work is required along with resume.
Duties and Responsibilities:
- Help develop and execute Overture’s social media strategy across LinkedIn, TikTok, Instagram, Facebook, and other relevant platforms.
- Build and manage an editorial calendar aligned with company priorities, industry trends, and target audiences.
- Adapt content by platform to ensure messaging and creative are appropriate for each audience and channel.
- Maintain a consistent brand voice while identifying creative opportunities to differentiate Overture.
- Manage publishing, community engagement, and day-to-day activity across company social channels.
- Identify opportunities to participate in timely trends, conversations, and emerging platform formats.
- Develop original content featuring Overture’s people, products, capabilities, culture, and client work.
- Serve as an on-camera host and personality for short-form videos, interviews, product features, and behind-the-scenes content.
- Independently shoot and edit short-form video for TikTok, Instagram Reels, LinkedIn, and other platforms.
- Write social posts, captions, video scripts, hooks, and campaign copy.
- Interview employees and subject-matter experts to identify useful, interesting, and engaging stories.
- Turn merchandise trends, product launches, activations, and company news into relevant social content.
- Capture content at company events, client activations, production facilities, and other locations as needed.
- Repurpose strong content ideas into multiple formats, including video, photography, carousels, written posts, and recurring content series.
- Monitor social media, cultural, marketing, and branded merchandise trends.
- Track competitors and relevant brands to evaluate Overture’s content and identify opportunities for differentiation.
- Develop a regular competitive scorecard covering content volume, engagement, audience growth, formats, and share of voice.
- Develop social-first campaigns designed to grow audience, engagement, and brand awareness.
- Identify and manage relationships with external creators, influencers, and freelance content partners.
- Create briefs and oversee creator content from concept through publication.
- Collaborate with internal teams on product launches, events, thought leadership, and integrated marketing campaigns.
- Test new content series, creative approaches, and distribution strategies.
- Track audience growth, engagement, reach, video completion, website traffic, and other relevant performance indicators.
- Use performance data to evaluate content effectiveness and continuously improve the social media strategy.
- Provide regular reporting that includes clear insights and recommended actions.
- Connect social media activity to broader business goals, including brand awareness, customer engagement, recruiting, and lead generation.
- May require up to 10% travel.
- Other tasks as assigned by management.
Skills and Qualifications:
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field preferred.
- A current résumé along with a portfolio or samples of relevant social media, content creation, video, or campaign work is required
- 3–5 years of experience in social media, content creation, digital marketing, or a related role.
- Portfolio demonstrating strong social media content, particularly short-form video.
- Experience managing brand accounts across platforms such as LinkedIn, TikTok, Instagram, and Facebook.
- Experience creating, shooting, and editing social media content.
- Experience with video-editing and design tools such as Adobe Premiere Pro, CapCut, Canva, or similar platforms.
- Strong writing, storytelling, interviewing, and communication skills.
- Strong understanding of social media trends, algorithms, formats, and audience behavior.
- Ability to manage multiple projects, deadlines, and stakeholders simultaneously.
- Comfortable appearing on camera and representing the company publicly.
- Ability to work independently and move quickly from idea to execution.
- Experience working with creators, influencers, or freelance production partners preferred.
- Familiarity with social listening, scheduling, analytics, and paid social tools preferred.
- B2B, agency, fashion, retail, lifestyle, product-driven brand, or branded merchandise experience preferred.
- Complete insurance coverage – Medical, dental, vision, life insurance, flex spending accounts and disability plans with Company contributions
- Pet insurance and bring your dog to work days
- Corporate partnerships with Life Time Fitness, Bears Fit, Skechers and Tickets at Work
- Generous paid time off (vacation, sick and personal days as well as yearly floating holiday)
- 401(k) eligibility day one of employment, with a Company match after the first year of employment
- Paid maternity and paternity leave based on years of service
- Relaxed dress code
- Overture family fun – Summer BBQs, volunteer ERGs, employee vegetable garden, contests, potlucks and cookoffs
- Employee referral bonus