Social Media and Influencer Manager

Key Responsibilities

• Develop and lead an integrated social media strategy to increase brand awareness, customer engagement, and audience growth.
• Manage and mentor the social media team in content planning, copywriting, platform execution, and community management.
• Work closely with internal stakeholders (Marketing, Ecommerce, Merchandising, CRM, etc.) to support cross-channel campaigns and initiatives.
• Drive the KOL/influencer marketing strategy, including sourcing, negotiation, onboarding, campaign execution, and performance tracking.
• Monitor social media trends, conversations, and competitor activities to provide insights and recommendations.
• Analyze campaign results and platform analytics to optimize content performance and influencer ROI.
• Manage relationships with external creative agencies, media partners, and KOL platforms.
• Ensure all digital content aligns with the Watsons brand voice, tone, and visual standards.

Requirements

• Bachelor’s Degree in Marketing, Communications, Public Relations, or related field.
• Minimum 5 years of experience in social media management and influencer marketing, with at least 2 years in a leadership or strategic role.
• Strong understanding of social media platforms (Facebook, Instagram, TikTok, YouTube, X/Twitter, LinkedIn) and their analytics tools.
• Proven experience in developing social media content calendars, brand campaigns, and influencer programs.
• Excellent writing skills, with the ability to craft engaging and on-brand copy.
• Strong project management skills with the ability to juggle multiple priorities and deadlines.
• A creative mindset with strong visual storytelling skills; familiarity with design tools or working with creative teams is a plus.
• Proactive, data-driven, and results-oriented with a passion for digital engagement.