Social Media and Influencer Marketing Manager

• Lead social media campaigns that demonstrate an acute understanding of brand, audience, channel best practices and creative trends
• Own social media channel growth, audience awareness, education and engagement
• Drive the strategic inclusion of social media across brand programs through content development and community management
• Curate and cultivate meaningful relationships with a spectrum of influencers, creators, managers & agents.
• Define and execute influencer and creator strategy, influencer contracts, incentives and asset delivery
• Lead planning and execution of thoughtful, engaging social media events with partners
• Ensure alignment of social media strategies to marketing goals; and demonstrate business impact through insights and analysis
• Plan A/B tests on social media to reach and exceed KPIs
• Concept, plan and execute mailers for influencers
• Manage multiple projects on time and on budget
• Track & compile campaign KPI's for monthly recaps & analysis
• Manage production of social-first creatives aligned to each channel’s best practices

• 3-5 years of social media marketing and project management experience
• Capable of multi-tasking across initiatives and campaigns
• Experience building content calendar
• Experience integrating social activations with broader marketing campaigns
• Creatively inclined with experience writing copy on social media when engaging with community or developing a hashtag strategy
• Deep knowledge and understanding of social platforms – Meta (Instagram/FB), TikTok, YouTube - including both organic and paid distribution strategies
• Experience with creator/influencer recruiting tools, campaign posting and analytics tools
• Experience with Sprout Social, Brandwatch and Sprinklr a bonus
• Always on top of the latest industry, platform and digital trends
• Creative out of box thinker. Keen understanding of impactful visual content; photography, videography and/or design skills a plus
• Flexible to evolving responsibilities in a growing company

Medical, Dental, Vision Insurance, 401K, Commuter Benefits Offered

Hybrid location requirements. Twice a week in office.

All your information will be kept confidential according to EEO guidelines.