Social Media and Marketing Manager

The Social Media and Marketing Manager is responsible for planning, managing, and executing digital marketing and communication strategies, with a strong focus on social media platforms, to enhance brand visibility, audience engagement, and the promotion of the company’s products and services.

Key Responsibilities

• Manage and develop content across all social media platforms (Instagram, Facebook, TikTok, LinkedIn, etc.).
• Plan and implement digital marketing strategies aligned with company objectives.
• Create and manage monthly content calendars and promotional campaigns.
• Coordinate the production of visual and written content (photos, videos, copywriting).
• Monitor and analyze campaign performance using analytics tools (reach, engagement, conversions).
• Manage online communication with followers, including comments and direct messages.
• Collaborate with internal departments to promote events, offers, and services.
• Manage digital marketing budgets and paid advertising campaigns.
• Monitor market trends and propose innovative ideas to strengthen online presence.

Qualifications & Requirements

• Bachelor’s degree in Marketing, Communications, Media, or a related field.
• Previous experience in digital marketing and social media management.
• Strong knowledge of social media platforms and analytics tools.
• Excellent communication and writing skills in English (additional languages are an advantage).
• Creative mindset with strong organizational and time-management skills.
• Basic graphic design and video editing skills are considered an advantage.