Social Media & Content Creation Role

Summary:
The Social Media & Content Creator is a vital role in shaping Hendy Farms’ digital presence by crafting compelling, authentic stories that highlight the farm’s products, people, and sustainable practices. This position is central to strengthening brand awareness, fostering community engagement, and driving sales through creative, platform-specific content. By capturing the essence of farm life and aligning messaging with seasonal rhythms and business initiatives, the creator helps build a loyal, engaged audience across key social media channels.

Responsibilities:
  • Develop and produce high-quality visual and written content, including photos, videos, reels, stories, and captions, tailored for Instagram, Facebook, TikTok, and other relevant platforms.
  • Plan and maintain a strategic social media content calendar that reflects seasonal farm activities, product launches, events, and promotional campaigns.
  • Document behind-the-scenes moments that emphasize Hendy Farms’ sustainability efforts, farm-to-table philosophy, and team culture.
  • Actively engage with followers by responding promptly and professionally to comments, messages, and mentions.
  • Support marketing initiatives for trade shows, farmers’ markets, farm shop events, and special promotions through targeted content and outreach.
  • Collaborate with farm staff to identify compelling narratives and authentic storytelling opportunities that reflect the farm’s mission and values.


See also

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