Social Media Content Creator

About Us

We're a small family of consumer brands built around quality, integrity, and doing things a little differently. Together we operate across three categories: organic functional foods; natural pet nutrition; and premium gourmet food brand for discerning, quality-driven customers. Each brand has a distinct voice and audience, but they share a commitment to authenticity, which is exactly why creator content matters so much to how we grow.

The Role

We're hiring a Social Media Content Editor who is equal parts editor and creator. You'll turn briefs and raw footage, think founder-led videos, recipe/product demos, and brand shoots, into polished, scroll-stopping content across Instagram, TikTok, Pinterest, and YouTube Shorts. But just as important: you live on TikTok, you know what's trending before it peaks, and you bring us your own ideas rather than waiting for a brief. Half the job is the cut, the other half is knowing what to cut in the first place.

What You'll Do

Content ideation & strategy

Come up with original short-form content ideas and concepts for each brand, proactively, not just in response to a brief
Track TikTok/Reels/Pinterest trends, sounds, formats, and challenges daily, and pitch which ones are worth pursuing for each brand
Translate trending formats into ideas that fit each brand's voice, rather than posting generic templates
Help shape the content calendar by bringing ideas to the table, not just filling slots handed to you

Editing

Assemble short-form videos from creative briefs and existing footage (founder content, recipe/product videos, brand shoots, raw B-roll)
Edit and format content natively for each platform: Reels, TikTok, Pinterest Idea Pins/static, YouTube Shorts (aspect ratios, pacing, captions, hooks)
Add captions, sound, text overlays, and basic motion graphics to match each brand's style

Cross-brand execution

Maintain a consistent posting cadence across all three brands and four platforms
Work closely with the founders and team to source raw footage (recipe shoots, behind-the-scenes, founder talking-head content) and turn it into finished content
Monitor content performance and use what's working (and what isn't) to inform your next round of ideas

What We're Looking For

A portfolio of short-form video work you can share, ideally including pieces where you drove the concept, not just the edit
Proficiency in CapCut, Adobe Premiere Pro, or similar editing tools
Genuine, current fluency in TikTok/Reels culture, trends, and formats, not just editing skill in a vacuum
A habit of generating content ideas, not just responding to briefs
Comfortable working from messy raw footage + a loose brief to a finished, on-brand video Able to adapt tone/style across multiple brands without them blurring together
Bonus: Pinterest content experience, basic motion graphics/design skills, caption/copywriting instincts, food/recipe content experience

What Success Looks Like

Consistent, on-time output across all three brands and four platforms
Content that reflects current trends without losing brand identity
Editing turnaround fast enough to catch trends while they're still relevant, not weeks after

How to Apply

Send your CV, a link to your editing portfolio or reel, and one example of a trend you spotted and turned into content, what it was and how you adapted it.