Social Media Content Creator

• Develop and execute original social media content across Instagram, TikTok, Facebook, YouTube, and other relevant platforms

• Conceptualize content ideas aligned with brand campaigns, product launches, cultural moments, and consumer trends

• Create short-form videos, photography, copy, Reels, memes, recipes, DIY content, ASMR, trend-led content, and other social-first formats

• Develop and manage content calendars that align creative output with broader brand and marketing objectives

• Independently shoot, edit, and publish quick-turn social content while maintaining high creative and production standards

• Evaluate emerging social trends, viral formats, platform developments, and internet culture to identify opportunities for brand-relevant content

• Translate brand strategies and campaign objectives into culturally relevant, engaging, and platform-native creative

• Adapt content concepts, visual styles, storytelling techniques, and tone of voice across different social platforms

• Collaborate with internal marketing teams, creative agencies, influencers, creators, photographers, and other external partners

• Review and assess social content for creative quality, brand alignment, visual consistency, audience relevance, and platform suitability

• Use performance insights and audience feedback to iterate, optimize, and improve content

• Ensure all published content consistently reflects established brand guidelines, visual identity, and tone of voice

• Deep specialization in social media content creation, digital storytelling, and social-first creative production, rather than broad general marketing knowledge

• Minimum 8 years of hands-on professional experience creating content for social media, preferably within FMCG, consumer brands, retail, food & beverage, lifestyle, beauty, or other consumer-facing industries

• Verifiable record of substantive creative work across social platforms, including short-form video, photography, copywriting, campaign content, or other digital content formats

• Demonstrated ability to independently develop an idea from concept through production, editing, publishing, and iteration

• Advanced understanding of Instagram Reels, TikTok, memes, internet culture, viral content, and emerging social formats

• Strong practical experience with short-form video creation and editing tools such as CapCut, Adobe Premiere Rush, InShot, Canva, or equivalent platforms

• Strong visual judgment and demonstrated ability to apply principles of aesthetics, design, composition, pacing, and storytelling

• Proven ability to work within established brand guidelines while adapting tone, creative execution, and storytelling to different platforms

• Strong understanding of consumer behavior and the ability to translate cultural and social trends into commercially relevant brand content

• Excellent written and verbal communication skills, with the ability to articulate creative rationale and collaborate effectively with cross-functional teams

• Ability to work independently in a fast-paced environment, manage multiple priorities, and deliver high-quality content under tight timelines

• Current or recent experience working directly in social media content creation, digital creative production, or a closely related professional discipline

• Verifiable portfolio demonstrating substantial and relevant social media content work

Highly Preferred Candidates

• Extensive experience creating content for FMCG or major consumer brands

• A strong portfolio of high-performing Reels, TikToks, social campaigns, branded content, or other short-form digital work

• Demonstrated ability to identify emerging trends early and translate them into brand-safe, culturally relevant content

• Experience developing content for product launches, seasonal campaigns, promotional campaigns, and cultural moments

• Professional experience with photography, videography, animation, motion graphics, or graphic design

• Experience collaborating with influencers, creators, celebrities, agencies, or production partners

• Demonstrated understanding of platform-specific creative best practices and audience behavior

• Experience using social analytics, engagement data, and performance insights to improve creative output

• Technical work products such as campaign portfolios, published social content, branded video assets, photography, creative concepts, content calendars, campaign reports, or other substantive creative outputs

• Ability to demonstrate expertise in a clearly defined area of social content creation, such as short-form video, FMCG content, influencer-led content, social storytelling, or trend-driven creative.