Social Media Content Creator
Company Overview
SRI PTE. LTD. is one of Singapore’s top 5 real estate agencies specializing in advisory and brokerage. We seek dynamic talents to join and grow with us in a vibrant, expanding environment.
Job Summary
To create original and engaging content for our social media accounts. In this role, you will be responsible for researching and turning content ideas into videos, images, infographics, and text captions. You will also assist to create and execute a content calendar. A deep interest in current social media trends is required to be successful in this role.
Responsibilities
- Research social media trends, competitor content, and innovative executions to propose new, engaging content ideas
- Develop storyboards, shot lists, text captions, and pre-production materials for site and social-first content
- Collaborate with marketing teams to produce content tailored for platforms including TikTok, Instagram, Facebook, and YouTube
- Capture and edit original video content, managing all production phases including filming, editing, color correction, and sound design
- Design and implement branded style templates for social media content such as Instagram stories
- Schedule and publish posts according to the established social media content calendar
- Ensure all content aligns with company branding and marketing objectives to maximize engagement, reach, and sales
- Lead innovative content ideas by anticipating trends and creating compelling, shareable content that attracts repeat viewers
Required competencies and certifications
- Demonstrated expertise in social media trends, hashtag strategies, and engagement optimization
- Proficient photography, videography, and creative content production skills
- Proven track record of creating engaging content across multiple platforms including Twitter, TikTok, Facebook, Instagram, and YouTube
- Strong visual design skills with an understanding of video aesthetics and beauty video landscape
- Effective communication skills to interpret creative direction and translate it into video content
- Knowledge of frame composition including lighting, angles, negative space, and photo clarity
- Experience using studio equipment such as ring lights, tripods, props, and backdrops
- Ability to clearly articulate and document technical processes and issues verbally
- Exceptional time-management and ability to manage multiple tasks efficiently
- Skilled in creative asset tools and content workflow processes
- Ability to transform concepts into compelling digital content consistent with brand voice and identity
- Minimum of 3 years proven experience in relevant roles