Social Media & Content Lead

# Social Media & Content Lead ## Company Overview *Not specified.* ## Job Summary Skergo is seeking a **Social Media & Content Lead** to develop and manage the company's organic content strategy. The role focuses on enhancing Skergo’s cultural relevance, brand recognition, and organic discoverability through engaging social-first content, creator collaborations, user-generated content (UGC), and community engagement. The ideal candidate will possess a deep understanding of internet culture and consumer brands, with strong creative judgment to translate brand and product stories into compelling content that resonates with audiences. This is an entrepreneurial role designed for someone eager to work closely with the founder and influence how a growing consumer brand establishes its online presence. ## Responsibilities - **Organic Social Strategy:** Own the content direction and content calendar across Instagram and other relevant social platforms, focusing on increasing reach, engagement, brand relevance, and organic growth. - **Content Strategy:** Develop repeatable content formats and pillars covering product storytelling, lifestyle, movement, education, culture, launches, and community engagement. - **Creators, UGC & Influencers:** Identify, manage, and nurture creator collaborations, product seeding, UGC partnerships, and influencer relationships from outreach to execution. - **Trend & Culture:** Stay updated on emerging social formats, creators, cultural conversations, and social behaviors to determine participation opportunities for Skergo. - **Creative Execution:** Collaborate with video editors, designers, and external creators to brief and produce high-quality, social-first content consistently. - **Launches & Campaigns:** Plan and execute organic content around new product launches, campaigns, and key brand moments. - **Paid × Organic Learning:** Work with the Growth Marketing Lead to analyze performance data, understand effective hooks, products, and creative formats, and translate insights between paid and organic content. - **Community Building:** Foster an active brand community through conversations, collaborations, comments, creator partnerships, and customer participation. ## Qualifications - 2–5 years of relevant social media and content experience, ideally with a D2C, consumer, fashion, lifestyle, or sports brand. - Proven track record of growing social accounts and creating content that drives engagement. - Strong understanding of Instagram, Reels, short-form video, creators, UGC, influencer marketing, and social trends. - Excellent creative taste and cultural awareness, with the ability to distinguish high-quality brand content from generic social media output. - Experience briefing designers, editors, photographers, and creators. - Strong communication skills and ability to build and maintain creator relationships. - Entrepreneurial, hands-on, and adaptable, comfortable working in a fast-paced, founding team environment. - Deep interest in consumer brands, youth culture, sport, movement, and contemporary visual storytelling. ## Preferred Skills - Experience working with emerging social formats and cultural conversations. - Ability to develop and implement scalable content systems from scratch. - Knowledge of social media analytics and performance optimization. - Passion for youth culture, sports, and movement-based lifestyles. ## Experience - 2 to 5 years of relevant experience in social media, content creation, or digital marketing within consumer brands, fashion, lifestyle, or sports sectors. ## Environment - The role involves working in a dynamic, fast-moving environment, potentially in-office, remote, or hybrid settings depending on company policies. - The candidate should be comfortable working closely with a founding team and managing multiple projects simultaneously. ## Salary *Not specified.* ## Growth Opportunities *Not specified.* ## Benefits *Not specified.*